The Return of Experts?
Like all things in life, trust is cyclical. Last year, in the shadow of the recession, public trust was amazingly (but predictably) low. But now, according to the results of the annual Edelman Trust Barometer, trust in “people like us” is plummeting while trust in…
How Creative Concepts Helped Bigelow Tea Find 10,000 Active Facebook Fans!
What’s better than a lot of fans? A lot of active fans. When it comes to social media, a small-yet-active audience is often more valuable to a business than a large-yet-passive audience. Why? Because the incoming feedback, suggestions, color commentary and positive word of mouth…
Is Your Entire Social Media Team Working from the Same Playbook?
Let’s say that, until now, you’ve had one small team (or even one single person) be responsible for your company’s entire social media presence. And now that things are going well, you want to expand. Maybe that means involving more people. If so, consider this:…
What’s Your Social Media “Seinfeld Ratio”?
During the initial wave of social media adoption by businesses and brands, conversation was key. Brands were lauded not for using these tools to sell, but for using them to chat. To listen. To appear human. But that mentality may be shifting. Remember Seinfeld? It…
Ecover Wants to Hear Your Green Predictions
When our client Ecover celebrated their 30th anniversary in 2010, we at Creative Concepts helped them develop a related 30 Under 30 contest to celebrate the innovative ecological ideas from young people across the country. During their celebration, they asked everyone a question: “Where do…
2010: The Social Media Year in Review
December is the month of year-end and best-of lists, and this year there’s no shortage of social media-related countdowns, including: The best social media books of 2010. The top Twitter trends of 2010. The top Facebook status update trends of 2010. The top viral video…
Social Media Helps Your Customers Connect with Each Other
When you’re the top specialty tea company in the United States, you reach a lot of tea lovers. Our client Bigelow Tea is using social media — from Bigelow Tea’s Facebook (and, yes, MySpace) pages to their YouTube channel, Bigelow loves to share their tea…
In Web Video, a Little Humor Goes a Long Way
Have you checked out these lists of YouTube’s most-watched videos of 2010 or YouTube’s 10 favorite videos of 2010 (according to fan voting)? As usual, the top videos are a mixture of humor, spectacle and quality (OK Go, Antoine Dodson, “Double Rainbow”). But perhaps most…
A Lesson from Ouidad: How to Help Teens Embrace Your Brand
One basic cornerstone of business growth is the need to cultivate new audiences for existing products. As we’ve mentioned before, our client Ouidad is quite adept at creating hair care products that work wonders for those who otherwise struggle to tame their curls. And while…
Strengthen Your Online Network with In-Person Events
Ecover’s 30th Anniversary party in NYC. Photo by Kate Eisemann Despite the impressive track record that comes with being a 30 year-old international brand, our client Ecover is still facing one big hurdle when it comes to increasing audience awareness in the United States: They…