Creative Concepts Client Day Featuring An Ecover Sweepstakes
A message from Creative Concepts: as you now know, every month we feature content that we have created for our clients. Today we are sharing a blog post and a fantastic sweepstakes we oversaw for client Ecover which celebrated Green Closet which was (and is) all about…
Creative Concepts Client Day Featuring Bigelow Tea
A message from Creative Concepts: as you now know, every month we feature content that we have created for our clients. Today we are sharing a blog post we wrote for client Bigelow Tea which celebrates Hispanic Heritage month. You can also enjoy the blog entry…
Creative Concepts Shares How to Adapt Your Company’s Blog to Suit Your Audience
Creative Concepts Note: we first published this blog entry in June 2010 and found that the lesson still rings true today so we are reposting it. Let us know your thoughts and questions! When our client Ouidad first launched their blog, they —…
Creative Concepts on Pinterest, How Do Brands Find Success Pinning?
I, like hundreds of other people, want to chat with you about Pinterest. With stats like this from Techcrunch (10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users where 97% of those users are women), this new social network is not going away anytime…
Partnering With Bloggers Will Help Build Your Brand
Blog-brand partnerships, if done properly, are a win-win for the blogger and the company. Here’s why.
How the Green Industry Has Embraced and Profited from Social Media
A decade ago, the idea of a green industry seemed like a pipe dream. Environmentalism was still an “outsider” idea, and the smart money was on more (big, irresponsible) business as usual. But in our post-9/11, post-Hurricane Katrina, post-An Inconvenient Truth society, something changed. Suddenly,…
Creative Concepts Does Social Media Right!
The phrase “you’re doing it wrong” has long been the cause of many social media arguments. When one of the basic principles of social marketing is to “just be yourself,” how can you be wrong at being yourself? While the merits of that question can…
Three Ways to Tell if Your Social Media Agency Is Lying
Here’s a dirty little secret: you don’t need a degree, a portfolio or any experience to make a living at social media. All you really need is a website. (And, if you’re really fancy, a blog.) Because the barrier to entry for this emerging field…
Here’s a Social Media Secret from Creative Concepts: Brands Are People Who Need Love Too!
Nothing makes a brand (or that brand’s agency) happier than seeing how much their customers love their products and services. And when that love is shared in public via social media, so much the better — especially because that love is so often eclipsed by…
How New York Fashion Week Can Help YOU Connect with New Audiences
Ouidad, backstage with the curly models of NYC Fashion Week 2011 When your brand is well-known in your field, you have a story worth telling. But how do you find new audiences to share that story with? You find something everyone has in common. For…