Creative Concepts Celebrates The Children’s Aid Society Recipe Contest
There’s nothing like a sweepstakes or contest to get people talking about your brand! When you offer a prize through Facebook, Twitter or blog, you not only increase your fan base but often times these new followers ramp up the conversation as we have seen…
How The Children’s Aid Society Is Getting a Crowdfunding Boost Thanks to Ed Norton
You may know actor Ed Norton from films like Rounders, Red Dragon and American History X. What you may not know is that Ed Norton is also one of many celebrities who’ve embraced the power of social media to create real, tangible change among real…
Facebook Is Not Twitter: Treat Your Audiences Differently
If you’re just beginning to use social media, Twitter and Facebook may seem very similar. And while it’s true that both services… Are built around publicly shared “status updates” Enable users to “follow” or “friend” each other Can be simultaneously updated through third party services…
How to Improvise Your Company’s Videos
On the web, video works wonders. It’s fast-paced, personable, entertaining and informative. And since production time is always a factor, it helps to have a solid plan in place to make sure you stay on track and under budget. But if there’s one thing we’ve…
3 Lessons We Learned from One Social Media Campaign
This past week, we wrapped up a short social media campaign we’d been involved with for a client, Bigelow Tea. As is often the case, what didn’t work is just as valuable (if not more so) than what did work, and we thought you might…
Shopping With Purpose: Madison Avenue Gives Kids a Brighter Holiday
On December 6, The Children’s Aid Society (our client) will have their biggest fundraiser of the year: Miracle on Madison. Every year, stores up and down Madison Avenue donate a portion of that day’s proceeds to help provide health services and other crucial necessities to…