Bad PR? Fear Not. As NPR Learned, This Too Shall Pass.
As we’ve mentioned before, social media won’t save you from a PR crisis — and that’s okay. For better or worse, the public has a short memory, and yesterday’s furious anger is tomorrow’s footnote. This means companies large and small can survive bad PR as…
In Web Video, a Little Humor Goes a Long Way
Have you checked out these lists of YouTube’s most-watched videos of 2010 or YouTube’s 10 favorite videos of 2010 (according to fan voting)? As usual, the top videos are a mixture of humor, spectacle and quality (OK Go, Antoine Dodson, “Double Rainbow”). But perhaps most…
How The Children’s Aid Society Is Getting a Crowdfunding Boost Thanks to Ed Norton
You may know actor Ed Norton from films like Rounders, Red Dragon and American History X. What you may not know is that Ed Norton is also one of many celebrities who’ve embraced the power of social media to create real, tangible change among real…
Social Media Is Changing the Nature of Grassroots Giving
This excellent summary of 24 different fundraising tools to help non-profits (and artists alike) raise support for their initiatives highlights a different use for social media than we usually discuss: giving. Charities, community organizations and other non-profits usually rely on the generosity of their supporters…
How to Remind Your Customers That Your Company Is Human
Social media is about people. Companies are about profit. Finding ways to bridge that gap can sometimes seem tricky. But there’s one commonality that’s always worth discussing: charity. Most companies have at least one charitable cause that they feel passionate about, usually for personal reasons….
Erase the Guilt Barrier Between You and Your Customers
Advertising Age recently posted a solid analysis on How to Get the Social Media Generation Behind Your Cause. Even if you’re not a non-profit, there’s still at least one core value in Ad Age’s article that applies to your business: Make sure your program has…
A Case Study: What Happens When Business and Politics Mix?
Politics — and political correctness — are tricky things. Everyone’s entitled to their own beliefs, but when a business becomes associated with a political sound bite, those beliefs can create a PR problem. (See our previous post about what PR can’t help you do in…
Using Social Media to Manage a PR Crisis
If there’s one recurring reason companies are reluctant to embrace social media, it’s that “something could go wrong.” But when something else goes wrong in your company, are you prepared to use social media as a way to steady the ship? Eileen O’Brien has an…
Shopping With Purpose: Madison Avenue Gives Kids a Brighter Holiday
On December 6, The Children’s Aid Society (our client) will have their biggest fundraiser of the year: Miracle on Madison. Every year, stores up and down Madison Avenue donate a portion of that day’s proceeds to help provide health services and other crucial necessities to…