Online Contests: A Low-Stress Way to Reach More People
Want to get your brand in front of more people? Try an online contest! Online contests are a fast, easy and low-stress way to earn a high-volume return for a relatively small investment of time and energy. Whether participants can win a $200 Threadless gift…
Why Social Media Is Your Company’s Road Map to the Future
Today, if you’d like to, you can hop on a plane and fly from New York to San Francisco and back. The process of crisscrossing the country has become so automatic that it’s easy to take it all for granted. But if you’ve read up…
In Social Media, Every Negative Is Just a Positive Waiting to Happen
Back in February, we at Creative Concepts were scheduled to film a video for our client, Ouidad, better known to curly-haired fashionistas around the world as “the queen of curl.” The video was supposed to be simple: a before-and-after interview with the winner of Ouidad’s…
What Your Customers Can Teach You About Your Own Company
As Blockbuster filed for bankruptcy this past September, Fast Company ran an excellent summary of Blockbuster’s woes by author Adrian Ott. Her take? Blockbuster misunderstood why people were choosing Netflix and Redbox in the first place, and they could never recover from their own clouded…
How The Children’s Aid Society Is Getting a Crowdfunding Boost Thanks to Ed Norton
You may know actor Ed Norton from films like Rounders, Red Dragon and American History X. What you may not know is that Ed Norton is also one of many celebrities who’ve embraced the power of social media to create real, tangible change among real…
Mining the News for Social Marketing Opportunities
Thanks to the speed of the Internet, a meme can become a global phenomenon in a matter of hours. So it’s no wonder that some advertisers find creative ways to exploit the latest news headlines as a way to inject themselves into the larger conversation…
Never Miss an Opportunity to Humanize Your Brand
Our client, Bigelow Tea, recently announced a new business partnership with Bruegger’s, the Vermont-based chain of bagel bakeries who’ve agreed to carry Bigelow’s line of organic teas. To help celebrate this nifty news, Bigelow asked Creative Concepts (that’s us) to film a video featuring Cindi…
Are You Sacrificing Your Brand to the Social Media Gods?
You know the story: Gap changes their logo, the public hates it, and then Gap says they’ll crowdsource an alternative. But, in the end, Gap just decides to stick with their original logo after all, claiming that they “learned a lot” from the public’s feedback….
Creative Concepts and Bigelow Tea Are Thrilled to Have Been “Discovered”
It’s Columbus Day here in the US, and that means some people are taking a moment to reflect on our country’s history. Whether or not Columbus truly “discovered” America is debatable, but one thing’s for sure: he must have been thrilled when he found it…
Does Your Brand Change the Way People Feel About Themselves?
The science of branding is fascinating, because it tells us more about ourselves than we’re normally willing to admit. For example, a recent study in the Journal of Consumer Research (reported here by Fast Company Design) indicates that merely being associated with a brand can…