Tips On Creating Social Media Success For Your Business
Businesses of all sizes often rush to start initiatives without a plan. A newly approved direction or idea prompts a domino chain reaction and suddenly staffers are blindly implementing new processes without knowing why. For example, a company buys a new CRM solution but doesn’t ask its departments…
Creative Concepts Shares How to Adapt Your Company’s Blog to Suit Your Audience
Creative Concepts Note: we first published this blog entry in June 2010 and found that the lesson still rings true today so we are reposting it. Let us know your thoughts and questions! When our client Ouidad first launched their blog, they —…
Creative Concepts Says Think Global, Act Local: How Hyperlocal Blog Networks Can Help Your Brand
In my local community, there are a couple dozen women with blogs. Many of us are design bloggers of some sort — graphic designers and artists and fashion bloggers — and while we all met via the Internet, we’re all deeply invested in our real…
Creative Concepts Tips on Choosing — and Using — a Social Media Platform
Blogs, Twitter, Facebook — social media provides so many ways to reach out to consumers and clients. How do you know what format is right for your brand or business? The first step is understanding how each of these social media platforms works. Twitter: Twitter…
Creative Concepts’ Tips On Shopping for a Social Media Expert
We all know that social media is the way to connect with customers, but as a business or a brand, how do you know who to turn to for help? Everyone seems to be a social media “expert” these days, but not all experts are…
How the Green Industry Has Embraced and Profited from Social Media
A decade ago, the idea of a green industry seemed like a pipe dream. Environmentalism was still an “outsider” idea, and the smart money was on more (big, irresponsible) business as usual. But in our post-9/11, post-Hurricane Katrina, post-An Inconvenient Truth society, something changed. Suddenly,…
Creative Concepts Does Social Media Right!
The phrase “you’re doing it wrong” has long been the cause of many social media arguments. When one of the basic principles of social marketing is to “just be yourself,” how can you be wrong at being yourself? While the merits of that question can…
Social Media Is ALWAYS About Sales
You may use social media to increase brand awareness, build a loyal community or manage customer service, but make no mistake: you are always selling. Every tweet you send is a pitch. Every Facebook status update is an advertisement. Every YouTube video is a commercial….
Three Ways to Tell if Your Social Media Agency Is Lying
Here’s a dirty little secret: you don’t need a degree, a portfolio or any experience to make a living at social media. All you really need is a website. (And, if you’re really fancy, a blog.) Because the barrier to entry for this emerging field…
The Strategic Up Side Of Less
In school, rarely does a jock fit in with the group of science nerds. That’s not to say the jock can’t make solid grades or like science; both may well be the case. But as we naturally discover our places within the social ecosystem (i.e.,…