Creative Concepts’ Tips On Shopping for a Social Media Expert
We all know that social media is the way to connect with customers, but as a business or a brand, how do you know who to turn to for help? Everyone seems to be a social media “expert” these days, but not all experts are…
Creative Concepts Shares The Plusses of Google+ For Brands
If you’re at all active in social and digital media, you’ve by now heard that there’s a new game in town: Google+. And if you’re not active, you haven’t heard – and you’re probably not going to jump on the bandwagon for a little while….
Show Me the Money: Compensation, Brands, and Bloggers
I make my living as a freelance writer and editor; in those roles, I do a substantial amount of work with brands. As a fashion blogger, most of this work consists of product reviews and giveaways, and in some way, all of this work is…
You’re Out: Three Mistakes to Avoid When Pitching Bloggers
I wake up every morning to an email in-box full of PR pitches. A good PR pitch can be the first step in a wonderful working relationship between a brand and a blogger, but a bad PR pitch is a waste of time — yours…