Creative Concepts Examines the Visual Side of Public Relations
As the world gets more social, public relations strategists need to include a visual element in their storytelling. Telling a story across online channels can be powerful. Images can connect an audience with the story and trigger an emotional response. Videos and other visual messages…
Creative Concepts Shares How To Craft a Blogger Disclosure Statement
In December of 2009, the Federal Trade Commission began requiring that bloggers disclose their relationships with brands and companies who supply them with products or who sponsor individual posts. In the two and a half years since this story broke, disclosure has become so routine…
Creative Concepts Believes In Partnering With A Blogger To Promote Your Brand
I’m going to Miami in a couple of weeks, for the Mom 2.0 Summit. I’ll be partnering with Creative Concepts’ client Ecover for a fantastic project: I’ll be offering style advice to conference attendees, and talking about ways to create a greener closet, including tips…
Creative Concepts Shares The Joy Of Pinning, On Pinterest Of Course
A couple of weeks ago I wrote about how Pinterest could be used for brands which we at Creative Concepts are expanding on every day, but what I didn’t share is how much I am personally loving Pinterest. As one of 11 million people on Pinterest where 97% are women, I…
Creative Concepts Says Think Global, Act Local: How Hyperlocal Blog Networks Can Help Your Brand
In my local community, there are a couple dozen women with blogs. Many of us are design bloggers of some sort — graphic designers and artists and fashion bloggers — and while we all met via the Internet, we’re all deeply invested in our real…
Creative Concepts Shares The Power Of The Editorial Calendar
I spent last weekend in Salt Lake City, at the Altitude Design Summit, a three-day conference for design and lifestyle bloggers. I came home with nearly 60 pages of hand-written notes (scrawled on my iPad, of course) and a list of things I need to…
Creative Concepts Shares How Mom Bloggers Are Influencers
This week, my personal blog, The Working Closet, was named one of Babble Media’s Top 100 Mom Blogs of 2011. ABC News dubbed the list “the most influential mom bloggers in North America.” ABC adds that 32 million moms go online each month, with over…
Creative Concepts Shares Why Sponsoring a Blogger is Good for Your Brand
Recently, I spent a long weekend in Palm Springs, at Camp Mighty, a retreat for bloggers. My trip was sponsored by McDonald’s; they covered the cost of my registration and travel and all incidentals. In return, I served as an ambassador for the Ronald McDonald…
Creative Concepts Strategies for Finding the Best Blogger for Your Brand
Last week, I spoke at the M2Moms conference in Chicago; I spoke to a wide range of brand managers and PR people who are sincerely interested in working with bloggers to get the word out about the products and brands they promote. Over and…
Creative Concepts Tips on Choosing — and Using — a Social Media Platform
Blogs, Twitter, Facebook — social media provides so many ways to reach out to consumers and clients. How do you know what format is right for your brand or business? The first step is understanding how each of these social media platforms works. Twitter: Twitter…