What’s Your Social Media “Seinfeld Ratio”?
During the initial wave of social media adoption by businesses and brands, conversation was key. Brands were lauded not for using these tools to sell, but for using them to chat. To listen. To appear human. But that mentality may be shifting. Remember Seinfeld? It…
Is Branded Entertainment a Good Advertising Fit for Your Company?
In the beginning, there were sponsors. That’s how TV and radio got their initial push. “Program X, brought to you by Company Y.” Or, commercials featuring the stars of everyone’s favorite programs would be planned to run during those same shows. For example: These days,…
Ecover Wants to Hear Your Green Predictions
When our client Ecover celebrated their 30th anniversary in 2010, we at Creative Concepts helped them develop a related 30 Under 30 contest to celebrate the innovative ecological ideas from young people across the country. During their celebration, they asked everyone a question: “Where do…
Simplifying & Streamlining Social Media
These (quite good) Five Organizing Principles for Social Media by Judy Shapiro have us thinking… how did social media ever get so complicated in the first place? Part of it is the vast number of tools we have at our disposal. Since most of them…
In Web Video, a Little Humor Goes a Long Way
Have you checked out these lists of YouTube’s most-watched videos of 2010 or YouTube’s 10 favorite videos of 2010 (according to fan voting)? As usual, the top videos are a mixture of humor, spectacle and quality (OK Go, Antoine Dodson, “Double Rainbow”). But perhaps most…
The Importance of Reaching Beyond Your Core Audience
The web is crowded and filled with distractions. A successful business finds ways to break through the clutter and deliver compelling messages to the people most likely to act upon them. But how well can you articulate who your target audience is? The New York…