Creative Concepts Shares How SEO is Changing And What You Need to Do About It
It’s a nebulous time for search marketers and marketing directors. Some say SEO is dead or dying; some say Google is well on its way to burying an entire industry at the drop of a hat (or update of an algorithm). I say, “Bring it…
Creative Concepts Shares How Using Instagram Can Help Brands Connect with Customers
I love social media; I was an early adopter of Twitter and I have stuck with Facebook despite all of their changes. I like the way these platforms allow me to connect with people I don’t see or hear from in my everyday life, but…
Creative Concepts Shares Susan Wagner’s Love/Hate Relationship with Facebook
Last week’s Facebook IPO put Mark Zuckerberg front and center in the cultural debate about the value of social networking — again. This time, the discussion has revolved around the actual monetary value of Facebook, particularly since the company’s stock price started to drop (which…
Creative Concepts Reviews 7 Hottest Business Trends in Social Media
As businesses extend their marketing strategies to include social media, the rate at which social technologies are changing makes it hard to stay informed and on top of the best channels to reach your audience. Mari Smith and Guy Kawasaki recently hosted a webinar titled…
Creative Concepts Believes In Partnering With A Blogger To Promote Your Brand
I’m going to Miami in a couple of weeks, for the Mom 2.0 Summit. I’ll be partnering with Creative Concepts’ client Ecover for a fantastic project: I’ll be offering style advice to conference attendees, and talking about ways to create a greener closet, including tips…
Creative Concepts Asks: Do You Unplug?
This past weekend marked the second annual National Day of Unplugging, a 24-hour respite from technology of all sorts. I participated last year and this year, although I only partially unplugged; I steered clear of the Internet but watched college basketball on television with my…
Creative Concepts Says Think Global, Act Local: How Hyperlocal Blog Networks Can Help Your Brand
In my local community, there are a couple dozen women with blogs. Many of us are design bloggers of some sort — graphic designers and artists and fashion bloggers — and while we all met via the Internet, we’re all deeply invested in our real…
Creative Concepts Shares The Power Of The Editorial Calendar
I spent last weekend in Salt Lake City, at the Altitude Design Summit, a three-day conference for design and lifestyle bloggers. I came home with nearly 60 pages of hand-written notes (scrawled on my iPad, of course) and a list of things I need to…
Creative Concepts Shares How Mom Bloggers Are Influencers
This week, my personal blog, The Working Closet, was named one of Babble Media’s Top 100 Mom Blogs of 2011. ABC News dubbed the list “the most influential mom bloggers in North America.” ABC adds that 32 million moms go online each month, with over…
Creative Concepts Strategies for Finding the Best Blogger for Your Brand
Last week, I spoke at the M2Moms conference in Chicago; I spoke to a wide range of brand managers and PR people who are sincerely interested in working with bloggers to get the word out about the products and brands they promote. Over and…