How Empowered Is Your Social Media Team?
by
Justin
Amber Naslund recently touched on a big disconnect in social media: the gap between the employees who oversee a company’s web channels and the employees who actually have the power to improve a customer’s experience. Her points lead to a valid question: are you using…
PR & Social Media News
Teaching Marketing: What If No One Knows the Answers?
by
Justin
There’s a great conversation happening on Amber Naslund’s blog, where she asks: What does the next generation of marketing professionals need to know? The answers from her readers are practical, including: Critical thinking Storytelling Consumer behavior How to engage with multiple (and quickly-changing) demographics The…