In Web Video, a Little Humor Goes a Long Way
by
Justin
Have you checked out these lists of YouTube’s most-watched videos of 2010 or YouTube’s 10 favorite videos of 2010 (according to fan voting)? As usual, the top videos are a mixture of humor, spectacle and quality (OK Go, Antoine Dodson, “Double Rainbow”). But perhaps most…
PR & Social Media News
Mining the News for Social Marketing Opportunities
by
Justin
Thanks to the speed of the Internet, a meme can become a global phenomenon in a matter of hours. So it’s no wonder that some advertisers find creative ways to exploit the latest news headlines as a way to inject themselves into the larger conversation…