Creative Concepts’ Tips For Squeezing More Juice From Your Presentation
Brand, product, and marketing managers all recognize the value of public exposure. Whether gained through media mentions, social shares, blog traffic, or a truck canvassing neighborhoods, eyeballs and awareness gained by increased exposure can improve the chances that your brand or cause will capture new…
Creative Concepts Shares The Power Of The Editorial Calendar
I spent last weekend in Salt Lake City, at the Altitude Design Summit, a three-day conference for design and lifestyle bloggers. I came home with nearly 60 pages of hand-written notes (scrawled on my iPad, of course) and a list of things I need to…
Creative Concepts Shares the Benefits of Facebook Advertising
If you’re a Facebook user, by now you’ve undoubtedly gotten used to seeing ads on the right side of your Facebook pages. Once the province of big brands (who paid tens if not hundreds of thousands of dollars to appear on your Facebook home page),…
How the Green Industry Has Embraced and Profited from Social Media
A decade ago, the idea of a green industry seemed like a pipe dream. Environmentalism was still an “outsider” idea, and the smart money was on more (big, irresponsible) business as usual. But in our post-9/11, post-Hurricane Katrina, post-An Inconvenient Truth society, something changed. Suddenly,…
Creative Concepts Does Social Media Right!
The phrase “you’re doing it wrong” has long been the cause of many social media arguments. When one of the basic principles of social marketing is to “just be yourself,” how can you be wrong at being yourself? While the merits of that question can…
Social Media Is ALWAYS About Sales
You may use social media to increase brand awareness, build a loyal community or manage customer service, but make no mistake: you are always selling. Every tweet you send is a pitch. Every Facebook status update is an advertisement. Every YouTube video is a commercial….
Creative Concepts Shares 11 Ways We Help Our Clients Stand Out on Twitter
If you think writing novels (or blog posts) is hard, try tweeting for a living. In most forms of communication, the audience invites you to spin your story and enchant them over time. Even a 30 second TV commercial gives you half a minute to…
Why Your New Media Strategy Can’t Survive Without Old Media
If anyone can publish a blog, create a video or launch a meme, you’d think that Twitter, Facebook and YouTube would be the empires of the new, with the latest self-made stars forever in control of the cultural conversation. And you’d be wrong. A recent…
How the Fashion Industry Is Embracing Social Media
As an industry that’s built entirely upon the exchange of opinions, the fashion world may seem like a field where social media would naturally take flight. After all, aren’t terms like “word of mouth” and “viral buzz” the same keywords that signify success on both…
How New York Fashion Week Can Help YOU Connect with New Audiences
Ouidad, backstage with the curly models of NYC Fashion Week 2011 When your brand is well-known in your field, you have a story worth telling. But how do you find new audiences to share that story with? You find something everyone has in common. For…