Joy in Social Media
Well this week and last have been bustling and fun! Here are some of the projects and visits with present and potential clients:
First we did a major hustle and got the Cruise Resort & World Travel blog up and running. We announced an award and posted a press release while Nancy, the blog owner was traveling in Viet Nam, Bangkok and Singapore and posted her observations. We have information about Nancy, contact information for booking a luxury travel vacation and a press page with links. We have a blog roll that supports the visitors’ need for travel information from flight stats to where to work out in the US when traveling. Look for more to come with this exciting blog from an luxury travel agency owner who knows and experiences the world!
For a site that I thought was maintaining status quo, one of the principals called with vim and vigor and wanted to rev things up…letters out to customers, expand the topics of the blog posts, reach out to peers….it has been easy to support The Orthodontic Center, a site that supports 2 blogs where both blogs have a different agenda and different readers.
Next I was on to visit Ruth Ridgeway whose site is about to go live next week so check back on this link. Ruth is a hard working feisty event designer who knows how to please her clients and make something out of nothing when it comes to a party. Her site is awesome…we are about to add some video so bookmark her site for future visits.
I then worked through the details of two more sites that are going to be awesome…both have blogs, both communicate well with potential site visitors…stay tuned…you know I will tell you something when there is something to show.
And to add to all of this, I went this week to visit a potential client. The principal is bright, energetic and creative but still afraid of what a blog is and can do (search engine optimization, crisis management, networking to name a few!). Many in the corporate arena think a blog is dangerous and out of control. Dangerous, no, out of control, yes, in a great way.Â
Take a look at the Bigelow Blog. This is a prime example of a corporate blog hard at work and working well for the company (500% increase in visitors from last month). The President (Cindi), the VP Sales (Bob) and the VP of manufacturing (Dean) all contribute to the blog plus we back them up with studies and web finds on the benefits and facts of tea. They have a strong community outreach plus they were a featured weightloss team on ABC Primetime live…all fodder for the blog. The fact that Joe Torre, Phil and Chris Simms drink Green Tea doesn’t hurt either…Bob blogs about them especially when they came to headquarters recently for a visit. A corporate blog requires the CEO or head of the organization to be open with a sense of adventure and dedication and that is Cindi Bigelow to a TEA! She is ready to head out the door to bring on new customers…stay tuned for more exciting developments from Bigelow Tea.
All of this coupled with the excitement of the Business Smart Tools conference which is coming in May. Amazing and knowledgeable speakers plus demo companies (tech startups that are geared toward business) and the BST angel award where judges award the one start up that shows the most promise with consulting time from management and tech gurus…it is truly a show to behold and one that has solid content where you walk away satisifed and well fed with information that can change how you work today. Check out the Business Smart Tools Blog for updates.
We at Creative Concepts have been busy with the best yet to come…look for more adventures in the not so far future.