What industries do you work with?
Consumer brands primarily, including food and beverage, beauty and personal care, consumer health, and consumer-facing technology. The firm has also worked with healthcare organizations, retirement communities, B2B professional services, non-profit, energy, and technology startup clients. Past named clients include Bigelow Tea, Pitney Bowes, Bulldog Skincare for Men, Ouidad, Boots USA, Ecover, Belmar Pharma Solutions, Watermark Retirement Communities, and MAIKE, among others.
Who is Valorie Luther?
Valorie Luther is the founder and chief strategist of Creative Concepts. She has more than twenty-three years in digital marketing and brand strategy. She is an adjunct professor at Boston University, a published researcher with the Springer/Palgrave Macmillan series (2025), and the architect of AI BRAND DEFENSE. Engagements work with her directly.
Where is Creative Concepts based?
Boston, Massachusetts. The firm works with consumer brands across the United States and internationally. Valorie is available for global travel for keynotes, executive briefings, and on-site advisory work.
Does Creative Concepts handle PR or paid media buying?
Yes. PR strategy and execution is a core part of the firm's work, including narrative development, media relations, crisis communications, and earned media strategy. Paid media buying is handled through specialist partners when needed, with Creative Concepts providing the strategic direction and intelligence that informs where and how spend is deployed.
Do you offer training or workshops?
Yes. Valorie delivers executive keynotes, professional briefings, and masterclasses for leadership teams navigating AI-driven discovery and viral reputation events. See the Valorie Luther page for signature topics and to book a session.