In their words.

Keeping up with today’s form of communication is essential to be a success in the marketplace. As a family company, I knew how important it was to establish a direct relationship with our customers and give them a chance to know our family as well as it was for us to truly hear what the customers have to say.

They got to know us, know what we stand for, and understood where we wanted to go and then used social media and PR to share our story and our news which allowed us to touch our consumers. I think about what we have been able to do and I know that we could never have done it without Valorie by our side.

I have had the privilege of knowing and working with Valorie and the Creative Concepts team for over 15 years, partnering on multiple D2C brands with outstanding success. Our collaborations have succeeded due to her ability to develop and implement comprehensive digital strategies that have delivered measurable results. Valorie and her team have a remarkable talent for understanding the unique challenges and opportunities of each brand, tailoring an approach that drives growth and engagement in competitive markets.

One of Valorie’s key strengths is her ability to align strategy with execution. She brings clarity and focus to every initiative, ensuring that campaigns are not only innovative but also grounded in analytics and designed to achieve meaningful outcomes. She is also an excellent team collaborator, equipping internal teams with the knowledge and tools needed to build on her successes. Valorie continues to be an invaluable resource and a trusted partner. For any organization seeking a results-driven expert to navigate complex marketing challenges, I wholeheartedly recommend her.

Valorie Luther is remarkable to work with! She presented a clear plan and provided real projections for our social media and PR outreach and campaigns. Valorie and her Creative Concepts team stayed on schedule daily/weekly/monthly, and delivered on our awareness build for PROXI Products.

Valorie dramatically improved our Social Media strategy and messaging, developed and guided a PR plan for our key markets, and reinvented and ran our blog. She and her team were able to kick off all those projects within just weeks. Within the first month we had blogger reviews and interaction which allowed us to reach our target demographic. Within the second month, we saw traction from Creative Concepts’ PR outreach. Using Creative Concepts even generated a cost savings for our online monitoring.

I had the pleasure of working with Valorie and her team supporting our women’s health blog. Over our year-long collaboration, Valorie consistently demonstrated exceptional writing abilities and a genuine passion for women’s health topics that shone through in every piece.

What truly set Valorie apart was her ability to perfectly capture our company’s voice while maintaining the technical accuracy needed in healthcare content. Her strong organizational skills and reliability made her an invaluable partner. Her team’s dedication to delivering quality content was evident in every project. I would highly recommend her team to any organization seeking a resource who can deliver engaging, well-researched healthcare content while being a pleasure to work with.

She and the Creative Concepts team created an amazing blog for ouidad.com that added rich relevant content, search driven traffic, and discussions with our customers. Valorie delivered creative ideas and content for our site and for other marketing programs. And she has provided great advice on how to make our social media programs stronger.

Valorie is thoughtful, creative, resourceful and whip-smart. I couldn’t make a more emphatic recommendation for her or the agency overall.

It is my pleasure to recommend Valorie for her work for Pitney Bowes. Valorie and I teamed up to produce social content including social videos. Her ability to ask the right questions and her team’s “can-do” attitude resulted in high quality social engagements for the content that we produced.