Creative Concepts Examines Six Myths of Social Sharing

There are many myths about how people share content on social networks.

One myth is that people share more on weekends. Another is that Millennials share the most branded content.

PR Daily recently shared an infographic from Radium One that clears the fog on many of these myths.

This social sharing infographic shows most notably, that 49% more people engage during the week than the weekend.

Baby Boomers tend to share more than any other demographic. Social platform Twitter offers more referral traffic than Facebook.

These myth busters can be helpful in better reaching your target audiences as you set up social campaigns.

What myths have you busted in your social strategy?

Image courtesy of KROMKRATHOG / FreeDigitalPhotos.net