Creative Concepts Takes a Look at Newspaper Website Designs
While working on a research project for a client, I discovered a tremendous difference in the way various newspapers present themselves online. Obviously, some of the larger newspapers had well-designed websites with easy to find contact information. However, I was surprised to find that many…
Creative Concepts Shares Nick Papagiannis’ Blog Post “SEO for PR: 7 Tips To Harness YouTube Videos For Search”
With 48 hours of video content uploaded every minute, it’s no wonder YouTube has become the web’s second most popular search engine. YouTube videos have a direct feed into Google search results (see below), which means maximizing a video’s search exposure should be a critical task…
Creative Concepts is Thankful!
On the day before Thanksgiving, we decided to take a break from writing about PR, Social Media, SEO, Marketing, Events, and clients and thought we would share a Facebook question that was shot out to our team: quite simply “What Are You Grateful For?” Now…
Creative Concepts Looks At Social Influence in Ad Campaigns and TV Shows
Social influence is growing in advertising as well as the entertainment industry. Executives are utilizing social media networks like Twitter and Facebook as gauges for getting instant consumer feedback. In the past, researching ideas with focus groups was a long drawn-out, expensive process to garner…
Creative Concepts Examines Blogger Outreach Strategies
The media landscape has shifted as blog influence is on the rise. Sites like Huffington Post and Mashable report news and features through a host of bloggers with a readership in the hundreds of thousands. Many topical blogs have built entire communities around their blogs…
Creative Concepts Client Day Featuring An Ecover Sweepstakes
A message from Creative Concepts: as you now know, every month we feature content that we have created for our clients. Today we are sharing a blog post and a fantastic sweepstakes we oversaw for client Ecover which celebrated Green Closet which was (and is) all about…
Creative Concepts Shares Blogging for SEO: Maximize Your Blog’s Exposure
I’m a huge fan of blogging for several reasons. It’s a great outlet for creative expression, establishing your expertise, serving as the foundation of your content marketing and social media strategy, and of course, for taking your SEO to the next level. Recently I listened…
Creative Concepts Reviews Social Media Around the World Study
Ever wonder how the world stacks up in social media usage? InSites Consulting recently published its study “Social Media around the world” for the third year with its partner SSI and translation agency No Problem! More than 7,800 people from nineteen countries answered the survey. The…
Creative Concepts Examines the Visual Side of Public Relations
As the world gets more social, public relations strategists need to include a visual element in their storytelling. Telling a story across online channels can be powerful. Images can connect an audience with the story and trigger an emotional response. Videos and other visual messages…
Creative Concepts Client Day Featuring Bigelow Tea
A message from Creative Concepts: as you now know, every month we feature content that we have created for our clients. Today we are sharing a blog post we wrote for client Bigelow Tea which celebrates Hispanic Heritage month. You can also enjoy the blog entry…