Dream Team Management Tips
One of the wonderful things about running my company is building and managing a successful team…but wait, is it always great? No, but like everything else, I have learned a thing or two over the years and refined our communication and work flow processes so…
How to Find the Best Days and Times to Post on #SocialMedia
Timing is everything on social media. Run a campaign on the wrong day or time and it will be lost. So, how do you find out the best days and times to post on social media? There are lots of factors that determine the best days and…
Tips On How To Use Social Media For PR And Events
Like many who have been in the middle of social media since its inception, many of us know that Twitter, Facebook, Pinterest, Instagram and more lead the way when it comes to increasing brand exposure and reaching out directly to present and future consumers, but…
How To Find Your Daily Balance And It Starts With a Glass Of Lemon Water
Everyone on the face of the earth talks about finding balance. Yes/No, White/Black, Ying/Yang….how do you do it? When younger, I thought it meant taking big vacations, going to a spa and/or going dancing via the hottest nightclub, but when kids and a tightening budget…
Visual #Content Marketing Tips
Whether you are just getting started with a visual content marketing campaign or have a designer and run them regularly, these tips and tools are invaluable to keep in your content marketing toolkit. Social Media Examiner wrote “How to Get Started with Visual Content Marketing”…
Native Advertising: Who Creates The #Content, A Case Study
Native advertising is a hot topic right now but what is it and who creates the content, the sponsor or the publisher? Well first, “native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s…
Daily #Content Matters For Brands, Tips To Make It Work
As I approach my tenth year working in social media, I often look at the lay of the land and think of where “blogging” was back in 2005 (before the words “social media” even existed) and where the art of doing business socially stands today. …
#Content Marketing Tips To Help Your Business Grow
Buyers are searching the internet for solutions every day. By utilizing a content marketing strategy, your business increases its visibility on the web. Content marketing is becoming an important component of marketing strategies – 93% of B2B marketers now use content marketing as part of their…
How Do You Or Your Brand Use Each Social Network Effectively?
Even though we are in the day and age of social media and every parent is posting pictures of their kids on Facebook and professional photographers are showcasing their work on Instagram, it still doesn’t mean that everyone or every brand knows which network to…
Analytics: When To Pay Attention To The Numbers & When To Trash Them
One reason I appreciate social media a bit more than traditional public relations is because with social, you have numbers that can be tracked and connected to your hard work unlike PR which can be powerful of course but elusive in terms of being always…