Creative Concepts Shares The Art of The Public Relations Follow Up
I believe that follow-up (well-done, targeted, slightly aggressive follow-up) is crucial to turn a well-planned public relations campaign into a success story. I have seen many a promotion bomb because the team did not: Do Any follow-up calls (Do not be afraid to call! The…
Creative Concepts Asks If Facebook Makes Kids More Antisocial, This Teen Says No Way!
According to AllFacebook—the unofficial guide to Facebook—teenage behavior on Facebook has become increasingly, and disturbingly, more antisocial. New studies by the Pew Research Center’s Internet and American Life Project report concerning effects of Facebook usage by young teenagers such as friendships ending, face to face confrontations at school,…
Creative Concepts Review of Social eCommerce and Fashion Site, Styleowner.com
On a Saturday morning a couple of weeks ago, I happened to peruse a blog entry on Mashable about a site called StyleOwner. I read about a lot of new sites and apps and always investigate them as possibilities for Creative Concepts and/or our clients and this time was no different. As…
Creative Concepts Shares Why Sponsoring a Blogger is Good for Your Brand
Recently, I spent a long weekend in Palm Springs, at Camp Mighty, a retreat for bloggers. My trip was sponsored by McDonald’s; they covered the cost of my registration and travel and all incidentals. In return, I served as an ambassador for the Ronald McDonald…
Creative Concepts Shares Facebook Places and Deals – The Social Leg of Mobile Commerce
Have you heard of Facebook Places? It’s a geo-location feature for mobile users in the same realm as Foursquare, but it works with your existing social graph within the Facebook platform. There’s no need for a separate friend list or new technology/app. Places lets you…
Creative Concepts PR How-Tos: Building Successful Media Lists
Every PR person has to create media lists during their career. From building a list from scratch to accessing your own personal database of names and publications, either way – most clients and their products call for the creation of a media list tailored…
Creative Concepts Shares How to Use QR Codes in Marketing
What’s a QR code, you ask? QR codes (the QR stands for “Quick Response”) are those funny-looking little black diagrams that look like Rorschach tests, and they’re springing up everywhere, from direct mail pieces to billboards to product packaging. They’re easy to use, once you…
Creative Concepts Strategies for Finding the Best Blogger for Your Brand
Last week, I spoke at the M2Moms conference in Chicago; I spoke to a wide range of brand managers and PR people who are sincerely interested in working with bloggers to get the word out about the products and brands they promote. Over and…
Creative Concepts Asks, What Can Geolocation Apps Do For Your Business?
Smart phone users experience many benefits by virtue of being digitally connected. When using mobile while spending the morning shopping with friends, getting a bite of lunch with family, then treating yourself to an indulgent treatment at the spa before opening night with the spouse,…
Creative Concepts Notes What to Do and What Not to Do When Pitching To Bloggers and the Media
This link is a great example of every PR person’s worst nightmare: a journalist (or blogger in this case) makes fun of your pitch, shoots you back a snarky response, and it doesn’t end there as you continue to make more mistakes and they continue to…