Repurpose Your Brand’s Content for Social Media
When I do any public speaking, attend a cocktail party where people ask about social media, or meet a potential new client, one of the first things people ask is how do they or their company produce enough content to fill a week’s worth…
Tips To Use Social Media For #SEO
One of the things I like the most about social media is that it doesn’t have just one role for a brand, it has many…it’s what I call textured. When most consumers think about social media in reference to a brand, I believe they think…
Tips To Manage Upcoming #Facebook Changes
Everyone is buzzing about Facebook again after they announced that starting in January 2015, promotional ad like content will barely (if at all) be seen organically by the Page’s followers. Facebook took a poll of hundreds of individuals and the one item at the top…
#Digital Marketing Tips
When a brand says they need help with their digital marketing, what are they talking about? Is it social media? A website? Something else? Digital marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders as per…
Hire Right For Social Media Success
Brands everywhere are looking for a social media expert, guru, strategist, manager, senior executive and/or visionary but because social media and the broader category of digital marketing (and all of its varied parts) is still relatively new to many, the job ‘needs’ list gets long…
Dream Team Management Tips
One of the wonderful things about running my company is building and managing a successful team…but wait, is it always great? No, but like everything else, I have learned a thing or two over the years and refined our communication and work flow processes so…
Tips On How To Use Social Media For PR And Events
Like many who have been in the middle of social media since its inception, many of us know that Twitter, Facebook, Pinterest, Instagram and more lead the way when it comes to increasing brand exposure and reaching out directly to present and future consumers, but…
How To Find Your Daily Balance And It Starts With a Glass Of Lemon Water
Everyone on the face of the earth talks about finding balance. Yes/No, White/Black, Ying/Yang….how do you do it? When younger, I thought it meant taking big vacations, going to a spa and/or going dancing via the hottest nightclub, but when kids and a tightening budget…
Native Advertising: Who Creates The #Content, A Case Study
Native advertising is a hot topic right now but what is it and who creates the content, the sponsor or the publisher? Well first, “native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s…
Daily #Content Matters For Brands, Tips To Make It Work
As I approach my tenth year working in social media, I often look at the lay of the land and think of where “blogging” was back in 2005 (before the words “social media” even existed) and where the art of doing business socially stands today. …