Creative Concepts Tips on Choosing — and Using — a Social Media Platform
Blogs, Twitter, Facebook — social media provides so many ways to reach out to consumers and clients. How do you know what format is right for your brand or business? The first step is understanding how each of these social media platforms works. Twitter: Twitter…
Creative Concepts’ Tips On Shopping for a Social Media Expert
We all know that social media is the way to connect with customers, but as a business or a brand, how do you know who to turn to for help? Everyone seems to be a social media “expert” these days, but not all experts are…
Show Me the Money: Compensation, Brands, and Bloggers
I make my living as a freelance writer and editor; in those roles, I do a substantial amount of work with brands. As a fashion blogger, most of this work consists of product reviews and giveaways, and in some way, all of this work is…
You’re Out: Three Mistakes to Avoid When Pitching Bloggers
I wake up every morning to an email in-box full of PR pitches. A good PR pitch can be the first step in a wonderful working relationship between a brand and a blogger, but a bad PR pitch is a waste of time — yours…
Partnering With Bloggers Will Help Build Your Brand
Blog-brand partnerships, if done properly, are a win-win for the blogger and the company. Here’s why.
Creative Concepts Believes That Face-to-Face Still Matters
Social media allows brands to connect with consumers on a daily basis — but face-to-face meet-ups are invaluable to brands. Here’s why.
Creative Concepts Notes That Moms Are Mobile!
Moms are addicted to their smartphones — and it’s a good thing.
Mom Blogs and Social Media: Using Mom’s Power for Good
Mom bloggers are a powerful community; their narratives of home births and sleepless nights and potty training have changed the way an entire generation of young — and not-so-young — mothers approach their jobs. But parenting isn’t all about birthday parties and sticky goodnight kisses;…