Creative Concepts Shares How Using Instagram Can Help Brands Connect with Customers
I love social media; I was an early adopter of Twitter and I have stuck with Facebook despite all of their changes. I like the way these platforms allow me to connect with people I don’t see or hear from in my everyday life, but…
Creative Concepts Shares How To Craft a Blogger Disclosure Statement
In December of 2009, the Federal Trade Commission began requiring that bloggers disclose their relationships with brands and companies who supply them with products or who sponsor individual posts. In the two and a half years since this story broke, disclosure has become so routine…
Creative Concepts Shares Susan Wagner’s Love/Hate Relationship with Facebook
Last week’s Facebook IPO put Mark Zuckerberg front and center in the cultural debate about the value of social networking — again. This time, the discussion has revolved around the actual monetary value of Facebook, particularly since the company’s stock price started to drop (which…
Creative Concepts Believes In Partnering With A Blogger To Promote Your Brand
I’m going to Miami in a couple of weeks, for the Mom 2.0 Summit. I’ll be partnering with Creative Concepts’ client Ecover for a fantastic project: I’ll be offering style advice to conference attendees, and talking about ways to create a greener closet, including tips…
Creative Concepts Asks: Do You Unplug?
This past weekend marked the second annual National Day of Unplugging, a 24-hour respite from technology of all sorts. I participated last year and this year, although I only partially unplugged; I steered clear of the Internet but watched college basketball on television with my…
Creative Concepts Says Think Global, Act Local: How Hyperlocal Blog Networks Can Help Your Brand
In my local community, there are a couple dozen women with blogs. Many of us are design bloggers of some sort — graphic designers and artists and fashion bloggers — and while we all met via the Internet, we’re all deeply invested in our real…
Creative Concepts Shares The Power Of The Editorial Calendar
I spent last weekend in Salt Lake City, at the Altitude Design Summit, a three-day conference for design and lifestyle bloggers. I came home with nearly 60 pages of hand-written notes (scrawled on my iPad, of course) and a list of things I need to…
Creative Concepts Shares How Mom Bloggers Are Influencers
This week, my personal blog, The Working Closet, was named one of Babble Media’s Top 100 Mom Blogs of 2011. ABC News dubbed the list “the most influential mom bloggers in North America.” ABC adds that 32 million moms go online each month, with over…
Creative Concepts Shares Why Sponsoring a Blogger is Good for Your Brand
Recently, I spent a long weekend in Palm Springs, at Camp Mighty, a retreat for bloggers. My trip was sponsored by McDonald’s; they covered the cost of my registration and travel and all incidentals. In return, I served as an ambassador for the Ronald McDonald…
Creative Concepts Strategies for Finding the Best Blogger for Your Brand
Last week, I spoke at the M2Moms conference in Chicago; I spoke to a wide range of brand managers and PR people who are sincerely interested in working with bloggers to get the word out about the products and brands they promote. Over and…