Why Facebook Actually Isn’t the Future of Social Media
In the past week, we’ve been hearing a lot about “New Digg” and “New Twitter” as both tools aim to become more robust and versatile. Soon, you’ll be able to view more information about Twitter users and see their shared photos and videos without ever…
4 Tips to Save Time When Creating Your Social Media Content
Online, people are forever in search of something new. Today’s big news is already tomorrow’s second-page Google return. (Which, thanks to Google Instant, makes yesterday’s news nearly invisible.) And this means your social media channels need to stay fresh or risk becoming irrelevant. Unfortunately, creating…
Why Social Media Never Moves in a Straight Line
“Social media scientist” Dan Zarrella recently investigated the path a story travels when going viral in social media. His findings? Rarely does a piece of information succeed socially because of one person, or by following one straight line from “new” to “known.” For example… In…
Social Media Is Closing the Age Gap
Image by Diego Lorenzo F. Jose on Flickr, who includes this description: Who says an old dog can’t learn new tricks? My dad just turned 60 and is newly retired. I got him an Ipod Touch to play with 🙂 Diego’s father isn’t alone in…
7 Tips for Shooting Branded Videos on Location
Here at Creative Concepts, we’re often asked to help our clients create interesting videos on location — maybe at work, in a restaurant, during a photo shoot or on the street. And while these on-location videos can be tightly controlled or spontaneously energetic, the locations…
How to Read Your Customers’ Minds
On Mad Men, the ad execs of the 1960s rely on focus groups and psychologists to understand their clients’ customers. Today, we have Twitter, Facebook and blogs. Instead of employing tricks and misdirection to learn what people really think about a product or a brand,…
The Importance of Reaching Beyond Your Core Audience
The web is crowded and filled with distractions. A successful business finds ways to break through the clutter and deliver compelling messages to the people most likely to act upon them. But how well can you articulate who your target audience is? The New York…
Inception: What Your Company Can Learn from the Movies
The last month of US box office has been dominated by Inception, the latest thriller from director Christopher Nolan. Despite Nolan’s pedigree (Memento, Batman Begins, The Dark Knight), Inception is still a huge box office surprise for one big reason: late summer is normally a…
Do You and Your Customers Have a Common Enemy?
As we’ve mentioned, getting a brand to talk about something other than itself can be difficult. But creating lasting relationships involves finding a common ground — and no matter how wonderful your brand is, no one wants to talk about you 24/7. (Even you.) So…
Bad PR Won’t Kill Your Business, But How You React to It Might
Just 16 months ago, Domino’s Pizza was living a corporate nightmare. A YouTube video showing three of their employees engaging in unsafe and unsanitary food prep had gone viral, and the public was appalled. Today, Domino’s Pizza is celebrating. Its second quarter profits were up…