Mining the News for Social Marketing Opportunities
Thanks to the speed of the Internet, a meme can become a global phenomenon in a matter of hours. So it’s no wonder that some advertisers find creative ways to exploit the latest news headlines as a way to inject themselves into the larger conversation…
Never Miss an Opportunity to Humanize Your Brand
Our client, Bigelow Tea, recently announced a new business partnership with Bruegger’s, the Vermont-based chain of bagel bakeries who’ve agreed to carry Bigelow’s line of organic teas. To help celebrate this nifty news, Bigelow asked Creative Concepts (that’s us) to film a video featuring Cindi…
Are You Sacrificing Your Brand to the Social Media Gods?
You know the story: Gap changes their logo, the public hates it, and then Gap says they’ll crowdsource an alternative. But, in the end, Gap just decides to stick with their original logo after all, claiming that they “learned a lot” from the public’s feedback….
Creative Concepts and Bigelow Tea Are Thrilled to Have Been “Discovered”
It’s Columbus Day here in the US, and that means some people are taking a moment to reflect on our country’s history. Whether or not Columbus truly “discovered” America is debatable, but one thing’s for sure: he must have been thrilled when he found it…
Does Your Brand Change the Way People Feel About Themselves?
The science of branding is fascinating, because it tells us more about ourselves than we’re normally willing to admit. For example, a recent study in the Journal of Consumer Research (reported here by Fast Company Design) indicates that merely being associated with a brand can…
3 Tips for Social Media Quality Control
You just spent weeks — maybe even months — crafting a social media campaign that’s guaranteed to amaze your customers, awe your competitors and endear your most loyal fans to you for life. And then you blew it. How? Because you didn’t pay attention to…
Social Media Is Changing the Nature of Grassroots Giving
This excellent summary of 24 different fundraising tools to help non-profits (and artists alike) raise support for their initiatives highlights a different use for social media than we usually discuss: giving. Charities, community organizations and other non-profits usually rely on the generosity of their supporters…
3 Ways Your Brand Can Use Twitter for Customer Service
As we mentioned last week, social media is becoming increasingly important in building customer loyalty. If your customers enjoy interacting with your brand on Twitter, Facebook, etc., they’re more likely to see and act on your messages, from sales to reviews to requests for help….
Customer Loyalty Drives Social Media Budgets
According to research in US markets, companies who say they use social media primarily to strengthen customer loyalty spend almost twice as much on social media as companies who use these same tools primarily to increase brand awareness. These findings reinforce the “conversational” nature of…
A Thought About Starting Out in Social Media
Here at Creative Concepts, we work with social media every day on behalf of both our clients and ourselves. But sometimes it helps to step back from our daily proximity to these tools and remember that they’re always brand new to someone who’s never been…