Strengthen Your Online Network with In-Person Events
Ecover’s 30th Anniversary party in NYC. Photo by Kate Eisemann Despite the impressive track record that comes with being a 30 year-old international brand, our client Ecover is still facing one big hurdle when it comes to increasing audience awareness in the United States: They…
How Diverse Is Your Social Media Audience?
Picture the audience that you think is currently reading your tweets, streaming your videos and liking you on Facebook. According to the 2010 US Census, your picture might need some tweaking. As the census indicates, Hispanic and African-American audiences are the fastest-growing segments of the…
Holidays Are Your Company’s Annual Chance to Be Human
Photo by eysteina, which comes with a great story. Mathematically, business is all about profit. And, subconsciously, we all understand this. But when the holidays roll around, people get so inundated with sales messages that they become desperate for an emotional life raft that can…
Does Your Brand Scale for Moms, Dads and Kids?
Our client, Ouidad, has been helping women take control of their curls for over 25 years. After one mind-blowing appointment, when they finally see how great their hair can look, many of these women say “I wish I’d known all about this when I was…
Social Media Stress Test: How Much Can You Handle?
When the US recession was in full swing, the government conducted a stress test of the banks to see how much trouble those banks could handle before they’d collapse. Understanding potential worst case scenarios should, in theory, help an organization avoid them. Have you conducted…
Online Contests: A Low-Stress Way to Reach More People
Want to get your brand in front of more people? Try an online contest! Online contests are a fast, easy and low-stress way to earn a high-volume return for a relatively small investment of time and energy. Whether participants can win a $200 Threadless gift…
Why Social Media Is Your Company’s Road Map to the Future
Today, if you’d like to, you can hop on a plane and fly from New York to San Francisco and back. The process of crisscrossing the country has become so automatic that it’s easy to take it all for granted. But if you’ve read up…
In Social Media, Every Negative Is Just a Positive Waiting to Happen
Back in February, we at Creative Concepts were scheduled to film a video for our client, Ouidad, better known to curly-haired fashionistas around the world as “the queen of curl.” The video was supposed to be simple: a before-and-after interview with the winner of Ouidad’s…
What Your Customers Can Teach You About Your Own Company
As Blockbuster filed for bankruptcy this past September, Fast Company ran an excellent summary of Blockbuster’s woes by author Adrian Ott. Her take? Blockbuster misunderstood why people were choosing Netflix and Redbox in the first place, and they could never recover from their own clouded…
How The Children’s Aid Society Is Getting a Crowdfunding Boost Thanks to Ed Norton
You may know actor Ed Norton from films like Rounders, Red Dragon and American History X. What you may not know is that Ed Norton is also one of many celebrities who’ve embraced the power of social media to create real, tangible change among real…