Since When Does PR Need a Facelift?
In a recent post for Social Media Today (SMT), Tactical Transparency author Shel Holtz makes the case that traditional PR can still be just as effective of a marketing resource as the hot new grassroots options like “trusted peers” and word-of-mouth. The catch? In Shel’s…
3 Tips for Surviving a Social Media Implosion
From Twitter’s hacker-fueled downtime to FaceBook’s purchase of FriendFeed, people have been talking a lot this week about the stability of social media — and what to do when your platform of choice becomes unstable. No one wants to invest time and effort in building…
Even Pros Can Make Rookie Mistakes
When we saw one of our clients, Bigelow Tea, mentioned in The Twitter Book (by Tim O’Reilly and Sarah Milstein) as a positive example of how businesses should use Twitter, we were ecstatic. And then we realized we’d stopped taking our own advice. In the…
5 Lessons from the Horizon Realty Twitter Lawsuit
By now, even if you don’t live in Chicago, you’ve probably heard of Horizon Realty. That’s because they recently decided to sue one of their tenants over what they considered to be a libelous message posted to Twitter — specifically: When news of this lawsuit…
Blogola: The Nefarious Social Media Vampire That Feasts on Your Credibility
The recent increase in conversations about the pros and cons of blogola — AKA the “grey area” practice of bloggers getting paid by sponsors to write blog posts about those sponsors — highlights the issue at the heart of social media: trust. Blogs exploded in…