Creative Concepts Shares How to Adapt Your Company’s Blog to Suit Your Audience
Creative Concepts Note: we first published this blog entry in June 2010 and found that the lesson still rings true today so we are reposting it. Let us know your thoughts and questions! When our client Ouidad first launched their blog, they —…
How the Green Industry Has Embraced and Profited from Social Media
A decade ago, the idea of a green industry seemed like a pipe dream. Environmentalism was still an “outsider” idea, and the smart money was on more (big, irresponsible) business as usual. But in our post-9/11, post-Hurricane Katrina, post-An Inconvenient Truth society, something changed. Suddenly,…
Creative Concepts Does Social Media Right!
The phrase “you’re doing it wrong” has long been the cause of many social media arguments. When one of the basic principles of social marketing is to “just be yourself,” how can you be wrong at being yourself? While the merits of that question can…
Social Media Is ALWAYS About Sales
You may use social media to increase brand awareness, build a loyal community or manage customer service, but make no mistake: you are always selling. Every tweet you send is a pitch. Every Facebook status update is an advertisement. Every YouTube video is a commercial….
Three Ways to Tell if Your Social Media Agency Is Lying
Here’s a dirty little secret: you don’t need a degree, a portfolio or any experience to make a living at social media. All you really need is a website. (And, if you’re really fancy, a blog.) Because the barrier to entry for this emerging field…
Creative Concepts Shares 11 Ways We Help Our Clients Stand Out on Twitter
If you think writing novels (or blog posts) is hard, try tweeting for a living. In most forms of communication, the audience invites you to spin your story and enchant them over time. Even a 30 second TV commercial gives you half a minute to…
Why Your New Media Strategy Can’t Survive Without Old Media
If anyone can publish a blog, create a video or launch a meme, you’d think that Twitter, Facebook and YouTube would be the empires of the new, with the latest self-made stars forever in control of the cultural conversation. And you’d be wrong. A recent…
Here’s a Social Media Secret from Creative Concepts: Brands Are People Who Need Love Too!
Nothing makes a brand (or that brand’s agency) happier than seeing how much their customers love their products and services. And when that love is shared in public via social media, so much the better — especially because that love is so often eclipsed by…
3 Ways to Avoid a Social Media Rain Delay
Torrential downpours, power outages, floods. That’s what’s in the forecast for most of the east coast today, as businesses and municipalities scramble to brace against mother nature. But inclement weather is more than just an inconvenience. The delays they generate can also result in lost…
How the Fashion Industry Is Embracing Social Media
As an industry that’s built entirely upon the exchange of opinions, the fashion world may seem like a field where social media would naturally take flight. After all, aren’t terms like “word of mouth” and “viral buzz” the same keywords that signify success on both…