Creative Concepts Examines Blogger Outreach Strategies
The media landscape has shifted as blog influence is on the rise. Sites like Huffington Post and Mashable report news and features through a host of bloggers with a readership in the hundreds of thousands. Many topical blogs have built entire communities around their blogs…
Creative Concepts Reviews Social Media Around the World Study
Ever wonder how the world stacks up in social media usage? InSites Consulting recently published its study “Social Media around the world” for the third year with its partner SSI and translation agency No Problem! More than 7,800 people from nineteen countries answered the survey. The…
Creative Concepts Examines the Visual Side of Public Relations
As the world gets more social, public relations strategists need to include a visual element in their storytelling. Telling a story across online channels can be powerful. Images can connect an audience with the story and trigger an emotional response. Videos and other visual messages…
Creative Concepts Looks at New Social Site Fancy
Social media sites seem to be popping up everywhere. As Pinterest grows in popularity, we take a look at a similar site called Fancy. Started around the same time as Pinterest, Fancy has the same look and feel as Pinterest except for one thing. A…
Creative Concepts Shows How to Find Journalists on Twitter
Before the internet, building a media list included only a few key pieces of information. Now a media list contains social media handles, Facebook pages, web site addresses and much more. How do you find the Twitter handle for a journalist or group of journalists?…
Creative Concepts Takes a Look At Social Media and The London Olympics 2012
As our world becomes more connected through online channels, the London 2012 Olympic Games is on pace to be the first true social media games. This worldwide event involves viewers not only watching sports events unfold with families and friends on TV and in person,…
Creative Concepts Examines a PR Crisis Communication Plan
In this age of Twitter and smartphones, a business must be prepared to handle a PR crisis in real time with a sound plan. A crisis can hit at any time and having a plan in place ensures that your business is ready to handle…
Creative Concepts Discusses The Microsoft Yammer Acquisition
Microsoft’s $1.2 billion acquisition of Yammer on June 25 further confirms that the enterprise space is ready for social networking. Yammer, a Facebook-like social network for businesses, has built a base of 200,000 customers with 80% of Fortune 100 companies in less than four years. The…
Creative Concepts Highlights An Added Public Relations Skill Set For Today And Into The Future
The digital age has forever changed the PR world. The internet and social media have thrown traditional public relations practices for a loop and PR professionals are finding their roles are changing almost daily. Communications professionals are taking on additional tasks and are expected to…
Creative Concepts Offers Five PR Tips for Businesses in a Down Economy
Businesses have been hit hard in this economy and are on tight budgets. The good news is that it is easier than ever to communicate directly with your potential customers and local media utilizing an online strategy. Here are five low cost PR tips that…