Creative Concepts Talks About Content Google Loves
Content is all the rage theses days in marketing and public relations circles. Producing and publishing relevant online content for your business is no small task. The key is to be sure your content is search-friendly. Write for your audience and use phrases that they…
Creative Concepts Examines Pew’s State of News Media 2013
Pew Research Center’s Project for Excellence in Journalist (PEJ) recently released the 10th Annual State of News Media Report. The findings of the report reflect the fundamental shift from traditional to digital news consumption. Newspapers are operating at partial staffs with limited resources. Newsroom employment…
Creative Concepts Looks at the Rise in Mobile Web Usage
Mobility is on the rise and businesses need to be ready. We live in a rapidly changing world where consumers are surfing and shopping online while on the go. It’s almost no surprise that 2013 may be the year mobile devices outnumber desktops in accessing the…
Creative Concepts Offers SEO Tools for Public Relations
In our previous post, we discussed SEO tips for public relations and outlined what exactly search engine optimization is and why it is important. Here are a few tips to improve SEO on your website, blog and social media channels. Website Make sure your title tag,…
Creative Concepts Offers SEO Tips For Public Relations
If you ask someone how they heard about your business, chances are they found it through a Google search. Journalists are also looking for sources online. TopRank’s Journalists Use of Search Survey revealed that 91% of journalists use Google. Journalists are also searching blogs and…
Creative Concepts Looks at Social Customer Service
Customer service has come of age. Businesses integrating social into customer service are seeing improved ratings as a result. Social buyer influence is also on the rise. In a recent survey, 80 percent of companies plan to use social media for customer service by the…
Creative Concepts Examines The Value Of A Public Relations Annual Audit
With a new year comes new goals, dreams and resolutions. While we look forward to the promise that the new year offers, it’s also a good time to look back on PR accomplishments of the previous year. Some questions to ponder: What did you learn…
Creative Concepts Analyzes New Pinterest for Business Pages
Pinterest, the virtual online pinboard site, announced on November 14, 2012 that businesses can have pins of their very own on the site. Until this date, businesses signed up like any other Pinterest user, creating boards and pins based on specific topics. The new Pinterest…
Creative Concepts Takes a Look at Newspaper Website Designs
While working on a research project for a client, I discovered a tremendous difference in the way various newspapers present themselves online. Obviously, some of the larger newspapers had well-designed websites with easy to find contact information. However, I was surprised to find that many…
Creative Concepts Looks At Social Influence in Ad Campaigns and TV Shows
Social influence is growing in advertising as well as the entertainment industry. Executives are utilizing social media networks like Twitter and Facebook as gauges for getting instant consumer feedback. In the past, researching ideas with focus groups was a long drawn-out, expensive process to garner…