Creative Concepts Looks at New Facebook Promotions Rules
In August, Facebook announced changes to its promotions rules in its Pages terms. Basically, Facebook has removed the third-party app requirement to run Facebook contests and promotions. What does this mean? It makes it easier for small and mid-size businesses to directly run a contest or…
Creative Concepts Discusses Crisis Communications Tips
In August, The Children’s Place recently found itself in a PR crisis when consumers complained through social media channels about messaging on a girls’ t-shirt that they found offensive. Multichannel Merchant reported about the crisis in “The Children’s Place Goes Social with Apology.” The Children’s Place…
Creative Concepts Looks at Search, Social and Content Marketing
In the past few years, content marketing has emerged as an important part of integrated marketing and public relations programs. Traditionally, marketers were in the business of sending one way broadcast-type messaging to its audiences through advertising, direct mail and the like. Now marketers are…
Creative Concepts Discusses PR Tips from Journalists
A recent Hubspot survey of journalists, bloggers, producers and editors sheds some light on how journalists really feel about behaviors of PR professionals. Namely, what are the things that bug journalists the most and tips on how to avoid making these mistakes. The bottom line?…
Creative Concepts Examines Potluck Social Network
In June, the New York-based startup Branch Media, Inc. launched Potluck, a new link sharing social network. Branch Media, backed by Twitter founders Ev Williams and Biz Stone among others, has social star power and provides an intimate content sharing network. An estimated 86% of internet…
Creative Concepts Looks At Global Digital Journalism Study
The 6th Annual Oriella Digital Journalism Study by the Oriella PR Network, an alliance of PR agencies, recently polled over 500 journalists in 15 countries about their digital media use and outlook. ‘The New Normal for News’ report finds digital media prevalent in all countries, with more…
Creative Concepts Looks at Pose Social Network for Fashion
I recently came across Pose, a trendy fashion-based social network, while doing research. Pose, a Pinterest-looking social network for fashion lovers boasts 1.5 million users and has been billed the Instagram of the fashion world. The start-up launched in 2011 and provides the fashion industry…
Creative Concepts Shares Five Ways to Improve Your Story Pitch
Journalists are bombarded with emails, texts and phone calls every day of the week. They are charged with doing more with less and are on deadline usually around the clock. How can you as a PR person make sure that your pitch breaks through the…
Creative Concepts Looks at Social Media Demographics
Ever wonder which social media sites you should focus on for your target market? A new extensive social demographics study from Pew Research Center and Docstoc illustrates social media behavior and platform usage. There are a few findings in line with previous studies as well…
Creative Concepts Looks at the Best Time to Send Email
Email has become the contact medium of choice for journalists as well as business people. Phone calls are still important, but as an introductory communication, email is king. A recent study by GetResponse sheds some light on the best times to send email. GetResponse looked…