Creative Concepts Reviews Public Relations Then and Now
In the not-so-distant past, public relations professionals faxed and mailed press kits and news releases to media sources. News was published the next day or even the following week. Nowadays news breaks at lightning speed over Twitter and through email, being distributed in real time…
Creative Concepts Looks At Photography Tips for Better Selfies
Now more than ever people are sharing digital pictures of themselves online. Smartphones give people the power to easily shoot their selfies with the press of a button. The word ‘Selfie’ was even named word of the year in 2013 by Oxford Dictionaries as usage…
Creative Concepts Looks At The Death of SEO
According to an article on Inc.com, SEO is dead. How so? The changes in Google’s algorithm have reduced the importance of keywords and PageRank, among other things. Their new secure search removed keyword data so companies no longer know what keywords people use to find…
Creative Concepts Studies 7 Myths of Email Marketing
Email marketing remains an effective, integral part of a brand’s marketing strategy yet it lacks the attention that the internet and social media receive in the digital age. There are many email marketing myths floating around the web like when the best time is to…
Creative Concepts Looks at Social Media Tools Brands Should Be Using
Brands are using an increasing number of digital channels for their marketing and PR efforts. Social media networks are part of these digital strategies and all have different demographics and purposes. Managing your social strategy and messaging through social networks can be difficult. This infographic…
Creative Concepts Looks at PR Tips to Improve Results on Instagram
Instagram recently released a Windows phone app which makes it now available on the top three mobile OS platforms. By offering a Windows phone app, Instagram increased its possible reach by 10.2%. Although the Windows app has been criticized for its lack of video support,…
Creative Concepts Talks Twitter Tips
A Twitter guide recently released by Econsultancy shows businesses how to create compelling marketing tweets. The guide is chock full of tips from basic user how to’s to advanced marketing tactics. Why Twitter? It’s ranked as a top 3 social networking site for businesses. Consumers…
Creative Concepts Looks at Retail Promotion Tips for the Holiday Season
The 2013 holiday retail forecast looks to be modest with predictions of 2.4% growth from the 2012 season, according to ShopperTrak. The National Retail Federation recently launched a survey about shoppers’ holiday gift giving budgets and reports that they will be more cost-conscious this season….
Creative Concepts Reviews Top Social Media Marketing Trends for 2014
As we enter the fourth quarter of 2013, experts begin to take a look at what worked and what didn’t work in social media marketing this year and make predictions for next year. Businesses are seeing tangible benefits of engaging on social media with their…
Creative Concepts Discusses Public Relations Tips for Brands and Small Businesses
Businesses face many challenges while building, supporting and marketing a product or service. In the face of major competition, finding ways to stand out remains a priority. Getting publicity is one of those ways to stand out and set your business apart from the rest….