Relevance: Content Marketing’s 3rd Jewel
It’s likely you’ve heard the axiom “Content is King,” to which many online marketers have amended, “Context is Queen.” In keeping with the monarchy analogy, to these decrees I add “Relevance is Prince.” Here’s why. Content – technically well composed and stylistically appealing – is…
What Social Media May Cost Your Business
It’s no secret that social media isn’t free. There’s been much discussion about looking past surface indicators like free-of-charge accounts and unlimited data usage to look at the heart of the matter: success in social media takes tools, personnel resources, and time. The complexities don’t…
The Strategic Up Side Of Less
In school, rarely does a jock fit in with the group of science nerds. That’s not to say the jock can’t make solid grades or like science; both may well be the case. But as we naturally discover our places within the social ecosystem (i.e.,…
3 Ways to Help Protect Your Brand’s Image Online
We know social media adoption is on the rise among many demographics, increasingly used by people who want to commune with others as part of a group. Broadband and mobile data access is steadily climbing. Technology, accessibility, and a group mindset readily influence our culture;…