Creative Concepts Shares How Lululemon Gets Multi-Platform Content Strategy Right
Whether browsing or shopping online, have you ever given much thought to your goals before you clicked on the social media buttons running along the sidebar, sandwiching the post or product description, or resting in the footer? What did you think you’d get out of…
Creative Concepts’ Tips For Squeezing More Juice From Your Presentation
Brand, product, and marketing managers all recognize the value of public exposure. Whether gained through media mentions, social shares, blog traffic, or a truck canvassing neighborhoods, eyeballs and awareness gained by increased exposure can improve the chances that your brand or cause will capture new…
Creative Concepts Asks, Would You Want To Have Lunch With Your Blog?
Lunch with friends – is there a better pick-me-up for a Wednesday? The dragon rolls and rangoons shared with people who know how to make you laugh, appreciate your trials, share your triumphs, teach you a little something, and all-around “get” you – well, that’s…
Creative Concepts Offers A Few Do’s And Don’ts To Brands Using Pinterest
It seems like everyone – brands and consumers alike – is on Pinterest. Information about how to use the platform for business is kind of thin, so we thought we’d offer a few pointers to those thinking about adding it to their company’s social media…
Creative Concepts Presents 7+ Holiday Gifts to Make Your Social Media Marketing Bright
‘Tis the season for merriment and joy. Happiness can take the form of ooey, gooey, warm chocolate treats dropped off at your door, or a visit from a distant relative. And sometimes happiness comes from finding ways to make life easier, or discovering how to…
Creative Concepts Shares Facebook Places and Deals – The Social Leg of Mobile Commerce
Have you heard of Facebook Places? It’s a geo-location feature for mobile users in the same realm as Foursquare, but it works with your existing social graph within the Facebook platform. There’s no need for a separate friend list or new technology/app. Places lets you…
Creative Concepts Asks, What Can Geolocation Apps Do For Your Business?
Smart phone users experience many benefits by virtue of being digitally connected. When using mobile while spending the morning shopping with friends, getting a bite of lunch with family, then treating yourself to an indulgent treatment at the spa before opening night with the spouse,…
Creative Concepts Shares How User generated Content Now Has Longer Legs
For years, Zagat’s was the de facto resource if you wanted to get the skinny on restaurants and accommodations. Marketing-speak being what it is, savvy travelers and selective diners turned to Zagat’s to learn what real travel advisors (patrons themselves) had to say about ambiance,…
Creative Concepts Is Wondering Where Mobile Fits Into Your Multi-Channel Strategy?
With consumer adoption of smartphones and mobile media consumption on the rise, companies that have pushed mobile strategy to the bottom of their marketing and communications To-Do list may be quickly coming to realize their missed opportunity. As a result, mobile device users may now…
Smartphone users are birds in the hand for local businesses
Think mobile doesn’t matter for your local business? Your customers already know who you are, your hours of operation, and the products you carry? That may be well and true. Or it may only be part of your mobile marketing reality. Do you truly know…