Strategic Marketing.
Digital Expertise.
Consumer Insights.
Transforming Brands Into Market Leaders Through Strategy and Innovation Since 2003
With over 20 years of expertise in digital, marketing and communications, we empower B2C, B2B, D2C and now B2AI companies to achieve breakthrough growth. Our team has successfully guided startups, new entrants to the U.S. market, and established global brands with a results-driven, comprehensive approach.
From digital strategy and full-funnel marketing to brand communications and analytics-based consumer insights using neuromarketing tools, we’re committed to transforming brands in competitive markets. Our success is driven by innovation and collaboration, anchored in unwavering integrity and ethical practices.
Our Expertise
Digital Strategy & Implementation
We design, execute, and continuously optimize targeted digital marketing campaigns across social media, email, websites, search engines, content platforms, paid media, influencer partnerships, and emerging technologies, including Large Language Models (LLMs), answer engines, and AI-powered discovery tools, to drive business outcomes, amplify brand visibility, and deliver measurable engagement and conversion.
Strategic Marketing Communications
We craft integrated communication strategies that align powerful messaging across digital platforms, social media, public relations, content marketing, advertising, and AI ecosystems. Our unified approach ensures consistent brand storytelling that not only engages audiences and builds trust but also strategically optimizes content for Search Engines, Answer Engines, Large Language Models (LLMs) and AI powered discovery, driving measurable results and long-term brand impact.
Neuromarketing Consumer Insights
We leverage cutting-edge neuromarketing science to decode the subconscious drivers behind consumer decisions, replacing guesswork with measurable behavioral data. Our sophisticated lab employs a variety of patented tools coupled with cognitive analysis to reveal authentic emotional triggers, attention patterns, and decision-making processes. This scientific approach drives precise optimization of creative assets, messaging strategies, and user experiences, delivering measurably superior targeting, engagement, and business outcomes. Discover the power of consumer neuroscience on our dedicated Neuromarketing Lab page.
“Brand growth ignites when compelling value propositions and effective communication align. Guided by neuromarketing insights, we transform potential into measurable success.”
—Valorie Luther, Founder
Proven Results
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3000% Above-Average Engagement
Goal: Build U.S. brand awareness and equity via social media for well known UK based brand, Bulldog Skincare.
Results: Delivered 224,000+ targeted consumers through organic social media with engagement rates exceeding industry benchmarks by 3000% (Facebook) and 869% (Instagram), plus 26,000+ reach in just month 2 of U.S. launch.
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500K New Website Users Plus 1608% Social Media Growth
Goal: Reach GenZ and Millennial consumers for iconic artist designed t shirt brand.
Results: Generated 500,000+ new website users and achieved explosive social media performance. Facebook reach increased 1608% to 5.5M+ people, while Instagram engagement jumped 385% with an 850% boost in website referrals.
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572% Impression Growth in 3 Months for B2B on LinkedIn
Goal: Increase brand awareness for B2B legal firm.
Results: Achieved 572% LinkedIn impression growth and 496% reach increase in 3 months through the creation of strategic content that delivered 3,548 views and an outstanding 12.63% engagement rate.
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200K+ Reach in 4 Months for AI Startup
Goal: Showcase value of using new AI shopping tool; build reach and engagement in social media, drive to the website for proof of concept.
Results: In just 4 months, a single social channel delivered 200,000+ reach and 4,000+ engagements, driving 100,000+ website pageviews and 2,000+ email acquisitions across three strategic campaigns, results that captured the attention of multiple venture capitalists.
What Clients Are Saying
"Keeping up with today’s communication is essential. As a family company, establishing direct customer relationships was important. We could not have achieved our success without the support and commitment of Valorie Luther and the Creative Concepts team. They got to know us, know what we stand for, and understood where we wanted to go and then used social media and PR to share our story and our news which allowed us to touch our consumers. I think about what we have been able to do and I know that we could never have done it without Valorie by our side."
— Cindi Bigelow, President & CEO, Bigelow Tea
“I have had the privilege of working with Valorie and the Creative Concepts team for over 15 years, partnering on multiple D2C brands with outstanding success. Valorie’s expertise in digital marketing and communications is unparalleled.
Valorie and team are not only innovative but also grounded in analytics which produces meaningful outcomes.
I wholeheartedly recommend Creative Concepts.”
— Roger Doyon, VP Digital Marketing
““Valorie and her Creative Concepts team are top-shelf in every possible sense. Valorie is thoughtful, creative, resourceful and whip-smart. I couldn’t make a more emphatic recommendation for her or the agency overall.”
— Kipling Wagner, National Communications Manager, Ecover
Get in Touch
We are looking forward to connecting with forward-thinking brands and professionals who value innovative, integrated data driven approaches to digital, marketing and communication challenges. Let's discuss how our collaboration can elevate your business.