Never Miss an Opportunity to Humanize Your Brand
Our client, Bigelow Tea, recently announced a new business partnership with Bruegger’s, the Vermont-based chain of bagel bakeries who’ve agreed to carry Bigelow’s line of organic teas. To help celebrate this nifty news, Bigelow asked Creative Concepts (that’s us) to film a video featuring Cindi…
Sometimes Your Customers Are Your Best Fact-Checkers
A few years ago, we helped our client, Bigelow Tea, produce a video showing viewers how to naturally decaffeinate an ordinary teabag. (Why would someone do this? Because sometimes a cafe doesn’t have your favorite flavor in a decaf version, so wouldn’t it be great…
How to Improvise Your Company’s Videos
On the web, video works wonders. It’s fast-paced, personable, entertaining and informative. And since production time is always a factor, it helps to have a solid plan in place to make sure you stay on track and under budget. But if there’s one thing we’ve…
How to Benefit from Customer Complaints
A recent article about a social media-savvy Domino’s Pizza franchise in Chicago proves that even a bad customer experience can lead to positive opportunities. In this case, it revolutionized the way this particular pizza shop interfaces with its customers and manages their expectations. It also…
A Case Study: What Happens When Business and Politics Mix?
Politics — and political correctness — are tricky things. Everyone’s entitled to their own beliefs, but when a business becomes associated with a political sound bite, those beliefs can create a PR problem. (See our previous post about what PR can’t help you do in…
What Your Own Kids Can Teach You About Better Messaging
Ever wonder if your messaging sticks with your audience? Just ask your kids. When we joined Cindi Bigelow on a trip to her alma mater (Boston College), we were blown away by just how many college students drink tea (we figured college was a serious…
Cindi Bigelow’s Advice to Young Professionals
When you’re just starting out in business, you can get bombarded with advice on how to do (or not do) just about everything. So here’s a tip: focus on the advice from people who were once in the exact same spot you’re in, and who…
Hitting the Streets of New York City!
[blip.tv ?posts_id=1780357&dest=-1] This video produced for our client Bigelow Tea is not only a perfect example of how to use video within the social media channels but it’s just a good business model to follow. Cindi Bigelow, President Bigelow Tea, hit the streets of New…
Wally the Green Monster loves Cindi Bigelow
Here is our lastest video featuring Wally the Green Monster, mascot for the Red Sox, and Cindi Bigelow, of Bigelow Tea. Cindi loves to make the perfect cup of tea! [youtube]http://www.youtube.com/watch?v=yf2pUEAtIVw[/youtube] We love making these videos for great clients like Bigelow Tea! Check out the…
Bigelow Tea, A Corporate Social Media Example to follow!
Bigelow Tea, our client, has been featured in John C. Havens’ and Shel Holtz’s book Tactical Transparency. It’s not out yet but the two authors spoke about it at the most recent New Media Expo in Las Vegas. Attendees were more fired up than ever to…