Jackie Peters over at heavyBlog makes the case here for changing the “job description” of marketers who use social media as a tool to reach a clients’ conmmunity. Many great points made. The biggest point is that social media is way beyond marketing because it is about starting a two way conversation which means a solid message along with listenting vs. pushing out a message to people who you think want the product or service. Brian Solis also contributes to this concept here.
We at Creative Concepts have also worked hard to define what we do and explain it to the client so they understand the difference between an ad campaign and what we do when we enter the social networks, produce a video or build a blog. If I get a client old enough to remember the days of TQM (Total Quality Management) then I am good to go (my father was a big TQM guy pushing it out to any company who was interested on behalf of Corning Inc….he was also a Baldridge judge so I know this stuff like the back of my hand!) but if we have someone who is hearing about social media and wants to know more, we have to define it in a way that makes sense today.
I work at this messaging every day for Creative Concepts because I firmly believe that social media is important to the future of every company. To find a tool that helps you define your business and helps to explain what you do in your own words, to share with all who are interested the goings on of how you do business which allows greater trust from your customer, to hear direclty and immediately from the customer, to respond to that customer immediately and to get help from the customer when it comes to developing new products and more is way beyond marketing. It is doing business smartly and the ROI is customers that last a lifetime!