The phrase “you’re doing it wrong” has long been the cause of many social media arguments. When one of the basic principles of social marketing is to “just be yourself,” how can you be wrong at being yourself?
While the merits of that question can be debated endlessly, we here at Creative Concepts do know one thing for sure: whatever “wrong” happens to be, it sure feels good to know we’re doing something right!
Sometimes, validation comes from metrics. Social media can be unpredictable, so when the numbers prove that our theories (and campaigns) are bearing fruit for our clients, we feel good because they feel good.
Other times, validation comes directly from the clients themselves. We’ve been working with some of our clients for more than 5 years, which means our methods are working for them. And every time we sign a new client, or expand our responsibilities with an existing client, we know that we’re all moving confidently forward in a positive — and profitable — direction.
And then there’s the validation from our peers. For example, when we read Mashable’s recent list of 10 Tips for Posting on Your Brand’s Facebook Page, we digitally high-fived ourselves because we already do each of these things for our clients. (See for yourself on their Facebook pages.)
Client love, new work and metric boosts are what keep us active and engaged, but there’s still nothing like reading a major advice column and realizing we’re already ahead of the curve. (And we haven’t even had our coffee yet!)