blog-327073_640Buyers are searching the internet for solutions every day. By utilizing a content marketing strategy, your business increases its visibility on the web.

Content marketing is becoming an important component of marketing strategies Р93% of B2B marketers now use content marketing as part of their overall marketing plan.

Companies that publish their own content and measure their campaigns are seeing increases in leads and sales.

However, determining content marketing ROI is still a challenge for most businesses.

Why custom content?

  • More than half of consumers are more likely to buy from companies that publish their own content.
  • B2B companies with blogs generate 67% more leads per month on average than businesses that don’t blog.

Mashable recently reported that while content marketing is a priority to many businesses, only 29% are effectively tracking ROI of their content marketing campaigns.

Captora’s new content marketing infographic shares new data on metrics of success as well as other content marketing tips like best days of the week to share content and more.

Review your content marketing plan and make sure you are measuring your campaigns with the metrics listed below.

 

content marketing metrics

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Image via Pixabay.