Well, I would like to say that for this very brief moment, we at Creative Concepts can take a breath. We have caught up from the Business Smart Tools Conference which was very exciting, we have reached out to many present and future clients, and we are sitting back and watching a bit to see where we are going and how we are getting there…summer is good for that.
One trend or direction for us started with blogging and is now moving towards social networks. In my mind, they are one in the same with a slight technical difference. I am a huge fan of blogging as many of your know. It is a place where the corporate sector can provide solid content for their fans, they can control the messaging which is a big deal for the more dated mind set of managing the image every step of the way, and the walls are removed between management and the customer through the comment section. So cool…a web tool with legs to stand on!
I believe social networks have the similiar mindset. Now when I say social networks, I mean like myspace, facebook, linkedin and such and when I refer to “working” social networks, I don’t mean posting an ad on the homepage and hoping people get it although many ads on the homepage of myspace are pretty cool. What I mean by “working” social networks, I mean reaching out to new friends/contacts, I mean entering the forums and speaking for the company we represent (with full disclosure of course). We submit questions and answers in a low key way, we are part of the group…we aren’t out selling, we are truly making friends. It takes a lot of work and attention to detail but in my mind, it is the best way to reach out to a whole new generation and a whole new group of people period.
Many of the conferences I have attended don’t talk about this stuff (I have heard a lot about viral marketing and digital ads) but our clients are very interested in the concept of online communities. Business wants to talk to their people, and our clients (and potential clients) want to be a part of a group much like the people on the social networks already.
It’s all very interesting and it keeps us on our toes.
I am off now to visit with TheNewsMarket which is a video distribution channel that in my mind, so far anyway, makes sense!
Until next time!!