AI-Powered Authority.
Scientifically Validated.
Creating Market Leaders with AI-Powered Strategy, Validated by Science. Trusted Since 2003.
For over 20 years, we have built our expertise at the intersection of brand strategy and digital innovation. Today, we channel that experience to help forward-thinking brands achieve one critical goal: building unassailable brand authority in the age of AI. We guide startups, market entrants, and established global brands to not just compete, but to lead.
We don't just implement AI, we validate it. Our approach is rooted in a powerful combination of AI-driven strategy and scientific proof. Using cutting-edge neuro insights tools, we decode the subconscious drivers of consumer behavior to ensure your creative and messaging don't just reach your audience, they resonate. This commitment to evidence-based strategy is the foundation of our results and our trusted, ethical practice.
Our Expertise
AI-Powered Authority Strategy
This is our flagship offering. We move beyond traditional marketing to build your company's strategic narrative in the age of AI. We develop a comprehensive plan to establish your brand as the undisputed authority in your category, ensuring your message is optimized for and influential within the new ecosystems of search engines, answer engines, and AI-powered discovery tools. This is how you build a lasting, defensible reputation.
The Neuromarketing Lab: Scientific Validation
Strategy without proof is just a theory. Our Neuromarketing Lab is our commitment to evidence-based results. We use cutting-edge neuromarketing science to decode the subconscious drivers behind your customers' decisions. Before you invest in a major campaign, we can scientifically validate that your creative, messaging, and user experience will be effective, replacing guesswork with measurable behavioral data and ensuring maximum ROI.
Full-Funnel Digital Execution
A brilliant strategy requires flawless execution. Our team brings 20+ years of digital expertise to implement your AI-powered authority plan across all critical channels. From targeted social media and paid advertising campaigns to sophisticated email marketing and content platforms, we manage every detail to amplify your brand's visibility, drive measurable engagement, and convert interest into loyal customers.
“AI gives brands a voice, but neuromarketing ensures it resonates. We merge the power of artificial intelligence with the science of human connection to transform your potential into market leadership.”
—Valorie Luther, Founder
Proven Results, Amplified by AI
The principles of building a market-leading brand, deep customer understanding, sharp strategy, and flawless execution, are timeless. The tools, however, evolve. The results below showcase our long-standing expertise in these fundamentals for some of the world's most respected brands. Today, we amplify this proven approach with our AI-powered strategies and scientific validation to deliver even faster, more impactful outcomes.
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3000% Engagement Increase
Goal: Build U.S. brand awareness for well known UK based brand, Bulldog Skincare.
Results: Delivered 224,000+ targeted consumers through organic social media.
Engagement rates exceeded industry benchmarks by 3000% (Facebook) and 869% (Instagram).
U.S. launch was considered a success.
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500K New Website Users
Goal: Reach GenZ and Millennial consumers for iconic artist-designed t shirt brand.
Results: Generated 500k+ new website users. 850% boost in website referrals came from social media.
Facebook reach increased 1608% to 5.5M+ people. Instagram engagement jumped 385%.
Achieved success through explosive social media performance.
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572% Increase In Impressions
Goal: Increase brand awareness for B2B legal finance firm using organic LinkedIn strategy.
Results: 572% increase in impressions. 496% increase in reach in three months.
Strategies delivered over 3k additional views and an outstanding 12.63% engagement rate on LinkedIn.
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200K+ Reach for AI Startup
Goal: Develop communication and digital marketing strategy and implement for startup AI shopping tool.
Results: Social media delivered 200k+ reach, 4k+ engagements in first quarter.
100k+ website pageviews and 2k+ email acquisitions due to three successful campaigns.
Proof of concept results captured the attention of multiple venture capitalists.
What Clients Are Saying
"Keeping up with today’s communication is essential. As a family company, establishing direct customer relationships was important. We could not have achieved our success without the support and commitment of Valorie Luther and the Creative Concepts team. They got to know us, know what we stand for, and understood where we wanted to go and then used social media and PR to share our story and our news which allowed us to touch our consumers. I think about what we have been able to do and I know that we could never have done it without Valorie by our side."
— Cindi Bigelow, President & CEO, Bigelow Tea
“I have had the privilege of working with Valorie and the Creative Concepts team for over 15 years, partnering on multiple D2C brands with outstanding success. Valorie’s expertise in digital marketing and communications is unparalleled.
Valorie and team are not only innovative but also grounded in analytics which produces meaningful outcomes.
I wholeheartedly recommend Creative Concepts.”
— Roger Doyon, VP Digital Marketing
““Valorie and her Creative Concepts team are top-shelf in every possible sense. Valorie is thoughtful, creative, resourceful and whip-smart. I couldn’t make a more emphatic recommendation for her or the agency overall.”
— Kipling Wagner, National Communications Manager, Ecover
Get in Touch
We are looking forward to connecting with forward-thinking brands and professionals who value innovative, integrated data driven approaches to digital, marketing and communication challenges. Let's discuss how our collaboration can elevate your business.