There’s nothing like a sweepstakes or contest to get people talking about your brand! When you offer a prize through Facebook, Twitter or blog, you not only increase your fan base but often times these new followers ramp up the conversation as we have seen with client Bigelow Tea on their Facebook page and client Ecover who showcased a fantastic contest called 30 under 30 which garnered hundreds of mentions on all channels.

With numerous client prize winning adventures under our belt, we at Creative Concepts, are supporting The Children’s Aid Society Recipe Contest which helps to promote one of their missions: healthy eating for kids and their families. Submissions for original and healthy recipes are being accepted on Facebook only until July 24th which is just one way The Children’s Aid Society is hoping to expand their online community to those who care about needy kids and their families in the New York metro area. Winners will receive gift certificates at some of New York City’s hottest restaurants like Four Seasons, Gramercy Tavern, PRINT, Mae Mae Cafe and Al Di La in Brooklyn. We’re also using this opportunity to tap into the powerful mom blogging community, by asking the Meal Makeover Moms to be on our panel of judges in addition to Julie Negrin, Erica Wides and Heather Carlucci-Rodriguez of PRINT. And the final fun detail: on July 29th, we’re announcing the winners at New York City’s famed Union Square Greenmarket, where local and organic fare is the name of the game.

A successful contest in today’s social media landscape not only helps draw new fans, but it also solidifies a brand’s core values so please help support The Children’s Aid Society and enter your recipe today!