As 2011 approaches, you already have some personal and business goals in mind that you’d like to work toward.  But what about your social media goals?  (You do have social media goals, right?)

First, identify the obvious problems that are hampering your social media efforts:

Maybe your goals are more specific, such as…

Or, maybe you’re trying to optimize a specific tool in your social media toolbox, like…

Be honest with yourself: if your social media efforts are falling short, admit it.

Then take the necessary steps to improve.

2011 is a whole new year.  Anything is possible.  So get cracking.

Image by Finding Josephine