Is Your Company Afraid to Matter?

Dan Zarrella spends more time crunching the numbers on social media than anyone else we know. He recently proposed something he calls Zarrella’s Hierarchy of Contagiousness, which breaks down thusly: First, someone must be able to receive your message Then, they must be interested in…

Making Social Media Adoption Painless

So, what happens when your company wants to use social media, but everybody’s worried about what’s “okay” for them to say? It can be daunting (and expensive) to determine which employees should be allowed to engage the public, speak candidly or answer questions.  And explaining…

The Sky Is Falling! Trust Is Dead!!

Do you hear that panicked murmur rumbling up from the masses?  It’s worse than fear — it’s failure!  It’s catastrophe!  It’s the absolute Armageddon of social media business strategy! According to Edelman’s annual Trust Barometer survey, no one trusts anyone! (Which is ironic, considering Chris…