Creative Concepts Shares How To Craft a Blogger Disclosure Statement
In December of 2009, the Federal Trade Commission began requiring that bloggers disclose their relationships with brands and companies who supply them with products or who sponsor individual posts. In the two and a half years since this story broke, disclosure has become so routine…
Social Media Is ALWAYS About Sales
You may use social media to increase brand awareness, build a loyal community or manage customer service, but make no mistake: you are always selling. Every tweet you send is a pitch. Every Facebook status update is an advertisement. Every YouTube video is a commercial….
Three Ways to Tell if Your Social Media Agency Is Lying
Here’s a dirty little secret: you don’t need a degree, a portfolio or any experience to make a living at social media. All you really need is a website. (And, if you’re really fancy, a blog.) Because the barrier to entry for this emerging field…
How the Fashion Industry Is Embracing Social Media
As an industry that’s built entirely upon the exchange of opinions, the fashion world may seem like a field where social media would naturally take flight. After all, aren’t terms like “word of mouth” and “viral buzz” the same keywords that signify success on both…
Barbie and Ken: Even Their Stale Social Media Feels Like Plastic
To celebrate the 50th anniversary of the very first Ken doll, Mattel — the creators of Barbie, Ken and their vast plastic empire — launched a social media campaign to help Ken woo Barbie back. If you didn’t know, the iconic couple broke up a…
The Return of Experts?
Like all things in life, trust is cyclical. Last year, in the shadow of the recession, public trust was amazingly (but predictably) low. But now, according to the results of the annual Edelman Trust Barometer, trust in “people like us” is plummeting while trust in…
Is Your Entire Social Media Team Working from the Same Playbook?
Let’s say that, until now, you’ve had one small team (or even one single person) be responsible for your company’s entire social media presence. And now that things are going well, you want to expand. Maybe that means involving more people. If so, consider this:…
Would Julian Assange Find Anything Juicy in Your Email?
While the world debates the meaning and the merits of Julian Assange, Wikileaks and our expected right to privacy, we at Creative Concepts can’t help but wonder… how interested would Assange be in sifting through your emails? One of the basic tenets of social media…
Holidays Are Your Company’s Annual Chance to Be Human
Photo by eysteina, which comes with a great story. Mathematically, business is all about profit. And, subconsciously, we all understand this. But when the holidays roll around, people get so inundated with sales messages that they become desperate for an emotional life raft that can…
Social Media Stress Test: How Much Can You Handle?
When the US recession was in full swing, the government conducted a stress test of the banks to see how much trouble those banks could handle before they’d collapse. Understanding potential worst case scenarios should, in theory, help an organization avoid them. Have you conducted…