Tag: transparency

Social Media Is ALWAYS About Sales

You may use social media to increase brand awareness, build a loyal community or manage customer service, but make no mistake: you are always selling. Every tweet you send is a pitch. Every Facebook status update is an advertisement. Every YouTube video is a commercial….

The Return of Experts?

Like all things in life, trust is cyclical. Last year, in the shadow of the recession, public trust was amazingly (but predictably) low. But now, according to the results of the annual Edelman Trust Barometer, trust in “people like us” is plummeting while trust in…