Repurpose Your Brand’s Content for Social Media
When I do any public speaking, attend a cocktail party where people ask about social media, or meet a potential new client, one of the first things people ask is how do they or their company produce enough content to fill a week’s worth…
Tips To Use Social Media For #SEO
One of the things I like the most about social media is that it doesn’t have just one role for a brand, it has many…it’s what I call textured. When most consumers think about social media in reference to a brand, I believe they think…
Visual #Content Marketing Tips
Whether you are just getting started with a visual content marketing campaign or have a designer and run them regularly, these tips and tools are invaluable to keep in your content marketing toolkit. Social Media Examiner wrote “How to Get Started with Visual Content Marketing”…
#Content Marketing Tips To Help Your Business Grow
Buyers are searching the internet for solutions every day. By utilizing a content marketing strategy, your business increases its visibility on the web. Content marketing is becoming an important component of marketing strategies – 93% of B2B marketers now use content marketing as part of their…
Creative Concepts Looks at Search, Social and Content Marketing
In the past few years, content marketing has emerged as an important part of integrated marketing and public relations programs. Traditionally, marketers were in the business of sending one way broadcast-type messaging to its audiences through advertising, direct mail and the like. Now marketers are…
Creative Concepts Talks About Content Google Loves
Content is all the rage theses days in marketing and public relations circles. Producing and publishing relevant online content for your business is no small task. The key is to be sure your content is search-friendly. Write for your audience and use phrases that they…
Creative Concepts Shares How to Create an Editorial Calendar
Being a social business is tough. There’s a lot of content to create and curate, and a lot of friendly back-and-forth that has to happen every day to keep your customers engaged, loyal and energized about your brand. And, of course, never enough hours in…
Creative Concepts Shares The Plusses of Google+ For Brands
If you’re at all active in social and digital media, you’ve by now heard that there’s a new game in town: Google+. And if you’re not active, you haven’t heard – and you’re probably not going to jump on the bandwagon for a little while….
Relevance: Content Marketing’s 3rd Jewel
It’s likely you’ve heard the axiom “Content is King,” to which many online marketers have amended, “Context is Queen.” In keeping with the monarchy analogy, to these decrees I add “Relevance is Prince.” Here’s why. Content – technically well composed and stylistically appealing – is…