Creative Concepts’ Tips On Shopping for a Social Media Expert
We all know that social media is the way to connect with customers, but as a business or a brand, how do you know who to turn to for help? Everyone seems to be a social media “expert” these days, but not all experts are…
Show Me the Money: Compensation, Brands, and Bloggers
I make my living as a freelance writer and editor; in those roles, I do a substantial amount of work with brands. As a fashion blogger, most of this work consists of product reviews and giveaways, and in some way, all of this work is…
You’re Out: Three Mistakes to Avoid When Pitching Bloggers
I wake up every morning to an email in-box full of PR pitches. A good PR pitch can be the first step in a wonderful working relationship between a brand and a blogger, but a bad PR pitch is a waste of time — yours…
Just Checking Facebook for Five Minutes….Yeah Right
Story of my life: Oh I’ll just go on Facebook for five minutes. An hour later: still there. I’m frequently distracted from my homework as I creep on my friends’ pictures and profiles, and sometimes connect with old friends and family I haven’t seen with…
Partnering With Bloggers Will Help Build Your Brand
Blog-brand partnerships, if done properly, are a win-win for the blogger and the company. Here’s why.
How the Green Industry Has Embraced and Profited from Social Media
A decade ago, the idea of a green industry seemed like a pipe dream. Environmentalism was still an “outsider” idea, and the smart money was on more (big, irresponsible) business as usual. But in our post-9/11, post-Hurricane Katrina, post-An Inconvenient Truth society, something changed. Suddenly,…
Creative Concepts Does Social Media Right!
The phrase “you’re doing it wrong” has long been the cause of many social media arguments. When one of the basic principles of social marketing is to “just be yourself,” how can you be wrong at being yourself? While the merits of that question can…
Social Media Is ALWAYS About Sales
You may use social media to increase brand awareness, build a loyal community or manage customer service, but make no mistake: you are always selling. Every tweet you send is a pitch. Every Facebook status update is an advertisement. Every YouTube video is a commercial….
Three Ways to Tell if Your Social Media Agency Is Lying
Here’s a dirty little secret: you don’t need a degree, a portfolio or any experience to make a living at social media. All you really need is a website. (And, if you’re really fancy, a blog.) Because the barrier to entry for this emerging field…
Creative Concepts Shares 11 Ways We Help Our Clients Stand Out on Twitter
If you think writing novels (or blog posts) is hard, try tweeting for a living. In most forms of communication, the audience invites you to spin your story and enchant them over time. Even a 30 second TV commercial gives you half a minute to…