Social Networked Excited

Ok, I know it is Labor Day and that I should have been spending every minute with my beautiful family but they were tired from our trip to Southhampton (beautiful weather, great food and wonderful family made it the perfect trip) and I was drawn to my computer, more specifically to Facebook. I am so excited, I just had to share.

We as a company entered Facebook about a month ago well after we had a presence on MySpace for one of our clients. Myspace was a bit of a wild frontier and seemed to move quickly but once we were on there for awhile, we only had the same venues to work with: the one very active group we joined which linked closely to our clients’ product and our “friends” who seem to listen more than interact. Please note that while many agencies create digital ads for these spaces, we believe in creating communities and talking to people while growing the business so we are out there making friends and joining groups on behalf of our clients.

Well when we entered Facebook, it was different. First, it took awhile to become familiar with all that was going on (new apps created literally every minute in addition to a different interface from MySpace slowed us down temporarily). Robert Scoble, famous blogger and vlogger and one of our first friends, was making updates and additions on a regular basis which we could see on our mini feed which updates us about our friends, so I started to follow his path just like I did 4 years ago when I heard him speak live in NYC where he talked about blogging which, at that time, was a new and very strange thing to most of the world including myself.

I slowly have gotten into the swing of things by creating a profile page for myself/Creative Concepts and have uploaded a direct feed for this blog, a neighborhoods app so I can see who my actual neighbors are that are using Facebook (not many), I added a fun wall where I can post video, pictures, slides and more, plus I created a new group for the Business Smart Tools Conference which promotes the conference but more importantly, keeps a new/social media conversation going throughout the year.

I do believe that my intuition about blogging 4 years ago was on the money…I feel the same way about Facebook! Join the fun and let me know so we can be “friends!”

2 thoughts on “Social Networked Excited

  1. Hi Valorie — Facebook is really an amazing place to get connected. Each new friend I invite in is surprisingly amazed at how it connects and re-connects our network on a daily basis on both a professional (and oddly enough) on a human level — allowing professional relationships to see a little more of the personal self online through “digital expression” (personal likes in music, tv, etc.) All great “conversational” elements that connect on a human level. Great post. Love your blog. I’ll see you on Facebook!

  2. I just graduated from UConn and can tell you, first hand, that facebook runs in the background of probably two-thirds of the computers belonging to the undergraduate student body (and that’s probably a conservative estimate). With the undergrad student population on the cusp of 16,000, that’s a good amount of people that could be reached with the proper campaign. The great thing about facebook is that it is just as popular at every college campus in America and has opened its doors to anyone with a valid e-mail address. What’s special about the facebook community, though, is that its membership is comprised almost entirely of people under the age of 25 and in many cases, younger than that (my sister, who is about to graduate highschool, has had a facebook profile for roughly 2 years now). With a social media avenue like that being so readily offered, it enables a youthful, consumer product driven age bracket to be targeted for not only product promotion but extensive discussion in a vastly open forum. Its a PR dream machine.

Comments are closed.