David Parmet of Marketing Begins At Home recently spoke at a PRSA tech function in NYC.  David was struck by the difference and or savyness or lack thereof in the audience in NYC vs. his week long visit to SF where he attended the SuperNova conference. 

Well, yes, I agree there is a difference (who could disagree) but I want to make another observation.  When I started putting together the Business Smart Tools Conference it came out of complete frustration because no one that I was interfacing with on a professional level was having a conversation about social media and what it could mean for their business hence the birth of the conference.  This forum was a way to start companies talking, especially the local ones.  Well it worked but it wasn’t just this conference.  There has been a plethora of information on TV, newspapers (check out Sundays NY Times), magazines and more on blogging, podcasting, video online, games…the list goes on and on.

I believe companies are beginning to listen, to question and to feel the pressure to participate. 

It has been interesting to see the movement from “that’s for kids” to “how do we begin to take part in the internet game,” it has been exciting to be a catlyst for some and a guide for others.  Can’t wait to see what the future holds…whatever it is, we at Creative Concepts are ready to go for the ride!