OMMA Conference

Went to OMMA today and was pleasantly surprised.  Heard from Rishad Tobaccowala, CEO, Denuo (what a smart and funny guy with lots of common sense), Ross Levinsohn, President, Fox Interactive Media who I had read about…was impressed then and impressed now by his gut instincts and his ability to move quickly and smartly into the digital age.  We all broke out into mini sessions where my favorite moment of the day came during the “Creative that makes friends with Social networks” where Henry Copeland, CEO, Blogads moderated…smart comments came from Sandy Marks on political campaigns online (she made statements like “you can create a sexy ad with click throughs but once the viewer has clicked are they finding what they are truly looking for or was the image/copy a ruse to get some fleeting attention from the viewer that in the long run doesn’t make sense (or get business or votes) for the client”) and Frank Radice, SVP The NBC Agency (the inhouse agency for NBC) said that less copy, more images and video makes for a strong presense on the web and can drive online users to TV which is a new equation for many to think about.

So the cool thing that I have concluded on my own especially after today is that this social media new digital age has leveled the playing field which is something to take advantage of.  All ages have entered the race and all backgrounds, men and women….it takes passion, thinking out of the box and flexibility to make something happen.  The truly creative, the truly hard working and the great listeners of the world will be able to make something of this new media.  It is very cool to be a part of this change in media and communications!!

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  1. Pingback: Douglas Reynolds | Experience » Blog Archive » Coverage of OMMA

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